Marketing Manager - based in Milan to brand and market Denmark in France and Italy

If you want to work with the marketing of Denmark in an international and fast-moving environment characterized by constant development, new trends and workdays with varied tasks, this Is your chance.
This role offers a unique opportunity to shape Denmark’s brand story in the dynamic markets of France and Italy, working in a fast-paced, international setting with diverse, impactful projects every day.

VisitDenmark is dedicated to raising Denmark's profile as a top travel destination. Based in our Milan office, you’ll take the lead in inspiring French and Italian travelers to discover Denmark. With both markets seeing exciting growth, we’re looking for a skilled Marketing Manager who brings strong marketing expertise, excels at coordinating multiple initiatives, and builds valuable relationships to help keep this momentum going.

Tasks and responsibilities:
As the Marketing Manager, you’ll oversee local marketing activities for France and Italy, covering everything from campaign development to final reporting. Working with both our Milan team and Copenhagen headquarters, you’ll drive the strategic marketing plans from concept to execution.

Key responsibilities
In close collaboration with local teams and head office, you will:

• Develop marketing strategies and communications tailored to French and Italian audiences, amplifying Denmark’s brand appeal and driving travel interest.

• Proactively seek and build relationships with various partners in regard to campaigns in France and Italy, exploring innovative partnerships to strengthen Denmark’s presence and deepen Denmark’s positioning in France and Italy.

• Join forces with cross-market Marketing Managers, sharing best practices to optimise our Go-to-Market strategies and execute cross-market campaigns.

• Design and execute marketing plans that resonate with local market trends, ensuring impactful storytelling.
• Coordinate closely with our head office, working with creative teams and media buying specialists to execute cohesive, on-brand campaigns.

Your qualifications:
To succeed in this role, you’ll bring:

• Excellent communication and interpersonal skills: Proven ability to build lasting relationships with team members, management, and external stakeholders.
• Market insights and competitor knowledge: Skilled in monitoring trends, attending industry events, and conducting market research.
• Analytical abilities: Comfort using data to make informed decisions, track campaign performance, and guide future strategies.
• Creativity in marketing: Ability to develop effective marketing plans with innovative content to reach and engage target audiences.
• Organisational and project management skills: Proactive in leading projects and managing team dynamics across markets and departments.
• Adaptability to new technologies: A keen interest in leveraging the latest digital tools and trends to keep campaigns current.
• Media literacy: Ability to brief and negotiate effectively on media plans, both online and offline.

Your Background

• A minimum of 5 years of marketing experience, ideally in roles that required collaboration with tourism or international partners.
• Deep familiarity with Italian, French, and ideally Danish markets and cultures.
• Proficiency in Italian, French, and English (Danish/Nordic language skills are a plus).
• A relevant degree in marketing or communication.

We offer:
At VisitDenmark, you’ll step into a role that’s both inspiring and impactful, with ample opportunities to grow in a vibrant, international marketing environment. Join our collaborative, down-to-earth team just steps from Metro Loreto, where you’ll work alongside five dedicated colleagues in Milan and connect with a global network of 85 professionals, all driven by a shared passion for showcasing Denmark to the world.

Salary is negotiated individually In accordance with qualifications.

Travel: Occasional travel to Denmark and France.

Application:
This position is open now, so please apply via our E-recruitment system with your CV and a brief cover letter (both in English) no later than 13 November 2024. Only applications submitted via our E-recruitment system will be considered. We’ll review applications as they come in, and the process may include a case study and personality assessment. We look forward to your application.

Application Deadline: 13 November 2024 (early applications encouraged)

Contact: For inquiries, reach out to Market Director for Italy and France, Ghita Scharling Sørensen, at [email protected]

Department: Islands Brygge 43 , København

Lokation: Milano - IT