Senior Manager, Global Media Planning (Western Europe)

Job Description
Are you ready to be part of a team that’s at the forefront of innovative media strategies?
Our Global Media Activation team thrives on creativity, data-driven insights, and advanced technology to amplify the LEGO® brand. Every campaign offers a chance to make meaningful connections with our audience, optimize media spend, and contribute to the continued growth of one of the world’s most beloved brands.

If you’re passionate about collaboration, agility, and delivering exceptional results, we’d love for you to join us in building something extraordinary!
The Senior Manager, Global Media Planning (WE) is going to be driving Digital Marketing across what is dubbed as the biggest growth region for Digital and e-Commerce in the world!

Core Responsibilities

• Support the creation of comprehensive media strategies that align with the company’s global objectives in the Western Europe (WE) region, including helping identify effective media channels for each market, determining the optimal media mix, and assisting in setting media budgets.
• Assist in the media buying process in the Western Europe region, including supporting negotiations with media vendors
• Assist in understanding and segmenting the WE audience based on various factors to target media plans effectively.
• Help set performance metrics for WE media campaigns and monitor these metrics regularly to assess the effectiveness of media plans.
• Assist in performing thorough research and analysis to understand WE media trends, audience behavior, and the competitive landscape.
• Work closely with creative teams to ensure that media plans align with creative strategies in the WE region and are culturally sensitive and resonate with local audiences across different markets.
• Make real-time adjustments to media plans based on performance data to improve return on investment in the WE region under the guidance of the Director.

Play your part in our team succeeding
Global Media Activation is part of our Markets & Channels marketing department. Their focus includes activation plans, global strategy media planning. In this role, you will be playing a critical role in defining our full year media calendar for the WE region, as well as using your paid media capabilities to support global campaign briefs.

Do you have what it takes?
The ideal candidate comes with minimum 5 years Digital Marketing experience in Retail/Luxury/FMCG categories, and will have experience navigating a matrix organisation. This combined with strong functional knowledge in paid digital media. Individuals with a media agency experience will be considered.

Moreover, they are:

• Creative, ambitious and has an ongoing thirst for knowledge and learning
• Broad experience in Paid, Owned and Earned media (search, programmatic, performance marketing, analytics, site builds and content, social media, influencer engagement etc)
• Understanding media planning & marketing experience towards children, and their parents would be a plus
• Passion for and genuine curiosity for innovation that is happening in the Digital / e-Commerce space
• Independent, CREATIVE, energetic and willing to thrive in a fast-moving, entrepreneurial atmosphere.

The position is based in Copenhagen, DK and relocation support is not offered for this role.
#LI-RR1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • København K, Denmark
  • London, United Kingdom
• Job ID:
  0000019998
• Category
  Sales, Marketing & Product Management