Nordic Brand & Shopper Activation Manager for Cereal Partners Worldwide (CPW)

Join Nestlé Nordics and CPW – We are looking for the Power of YOU!

Are you passionate about food, sales, marketing, and activation? Do you want to drive the growth of our iconic breakfast cereal brands in the Nordic region? Are you eager to learn from a global network of diverse skills and backgrounds in an environment that fosters innovation? If so, this opportunity might be perfect for you!

Working at Nestlé
As the largest food and beverage company in the world, Nestlé offers a diverse range of products with a primary focus on nutrition, health, and wellness. Nestlé Nordics is not just a workplace; it's a community where your uniqueness matters. We celebrate diversity and value every aspect of you, creating a culture that encourages growth, celebrates differences, and offers endless opportunities.

The Challenges that Await You
At CPW (Cereal Partners Worldwide), we offer exciting challenges in marketing and sales, working with renowned international brands such as CHEERIOS, NESQUIK, LION, and FITNESS.

Our culture:

• Together we live & learn, hungry for more, and put fun into work.
• Our vision is "To make Breakfast Better."
• As a team, we believe in transparency, passion, and being consumer-centric.
• Our mindset is agile with a "can do" attitude.

As our new Nordic Brand & Shopper Activation Manager, your main responsibility will be to drive the growth of our brands in the Nordic market. You will create the annual brand plan and develop marketing plans in collaboration with Sales and Commercial Development Managers (CDMs). Your focus will be on translating the European strategy into a meaningful and relevant strategy for the Nordic markets, ensuring excellent brand execution. In addition to this you will develop shopper-facing initiatives to attract and convert more shoppers, delivering the desired behavior change through insight-led design, targeted communication, and activation at the point of purchase. By partnering with CPW CDMs, you will source actionable shopper marketing and activation insights to support category-driving initiatives, track their success, and continually optimize them.

In this role, key responsibilities include:

• Identifying and driving the long-term brand portfolio development priority projects, contributing to the overall category ambition
• Ensuring consumer centricity in all brand-related activities.
• Creating attractive and rewarding brand experiences across contact points.
• Managing packaging development, NHW dashboard, services, and CSV activities related to the brand.
• Understanding the omnichannel environment and contributing to the development of category strategy; participating in the developent of recommendations on pricing, promotional strategy, and on the selection of SKUs for key channels and key customers.
• Contributing to the development of strong and functionally-aligned brand and ICP plans; executing these plans; tracking and monitoring the impact on brand performance and brand health.

This role is based at our Nestlé Nordics headquarters in Ørestad, Copenhagen, and you will report to the Marketing Manager for the CPW North Cluster.

We are looking for the Power of YOU
At Nestlé Nordics, we recognize that true greatness comes from the courage to be yourself. We encourage you to embrace your authenticity and stay true to who you are, regardless of your background, appearance, or career choices. We firmly believe that when you bring your whole self to work, you unleash your full potential. You are the driving force behind our success, and we are committed to supporting your growth, both personally and professionally.

Qualifications
We are looking for someone with a relevant educational background in marketing, business administration, or a similar field. You bring a minimum of 2-3 years of experience in sales and/or marketing, preferably within the FMCG industry in an international environment. Excellent oral and written communication skills in English are essential, along with good IT skills. In addition to this, fluency in at least one of the Nordic languages (Danish, Swedish, Norwegian, or Finnish) will be seen as a clear advantage.

As an individual, you demonstrate a strong personal drive with a positive can-do attitude. You are structured, independent, and possess excellent analytical skills. Collaboration and teamwork are crucial in this cross-functional role, as you work with colleagues across different functions. Your focus on results and pragmatic approach to prioritization will help you achieve business targets. You are proactive and thrive in an international network.

Join Nestlé Nordics and Make Your Mark
Your individuality is our greatest asset. If you're ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what's possible.

Would you like to know more about us?
Follow us on LinkedIn and Nestlé Danmark, if you would like to be notified of new Nestlé opportunities and our values. Follow us on Instagram, if you want to know more about our company culture and see what it is like to work at Nestlé Nordics.

The Selection Process & Contact
We look forward to hearing from you, so please do not hesitate to take this opportunity to submit your application and CV as soon as possible, and by November 17, 2024, at the latest. If you have any questions regarding the role, please contact Ulrike Hefter (Marketing Manager, CPW North Cluster) on LinkedIn.

Please note that we will only accept applications that are sent to us via our Careers site.

Preferred starting date: January 2025 or sooner

Note: Nestlé Nordics is an equal opportunity employer. We embrace diversity and inclusion and encourage individuals from all backgrounds to apply.

Join Nestlé Nordics and CPW – We are looking for the Power of YOU!

Are you passionate about food, sales, marketing, and activation? Do you want to drive the growth of our iconic breakfast cereal brands in the Nordic region? Are you eager to learn from a global network of diverse skills and backgrounds in an environment that fosters innovation? If so, this opportunity might be perfect for you!

Working at Nestlé
As the largest food and beverage company in the world, Nestlé offers a diverse range of products with a primary focus on nutrition, health, and wellness. Nestlé Nordics is not just a workplace; it's a community where your uniqueness matters. We celebrate diversity and value every aspect of you, creating a culture that encourages growth, celebrates differences, and offers endless opportunities.

The Challenges that Await You
At CPW (Cereal Partners Worldwide), we offer exciting challenges in marketing and sales, working with renowned international brands such as CHEERIOS, NESQUIK, LION, and FITNESS.

Our culture:

• Together we live & learn, hungry for more, and put fun into work.
• Our vision is "To make Breakfast Better."
• As a team, we believe in transparency, passion, and being consumer-centric.
• Our mindset is agile with a "can do" attitude.

As our new Nordic Brand & Shopper Activation Manager, your main responsibility will be to drive the growth of our brands in the Nordic market. You will create the annual brand plan and develop marketing plans in collaboration with Sales and Commercial Development Managers (CDMs). Your focus will be on translating the European strategy into a meaningful and relevant strategy for the Nordic markets, ensuring excellent brand execution. In addition to this you will develop shopper-facing initiatives to attract and convert more shoppers, delivering the desired behavior change through insight-led design, targeted communication, and activation at the point of purchase. By partnering with CPW CDMs, you will source actionable shopper marketing and activation insights to support category-driving initiatives, track their success, and continually optimize them.

In this role, key responsibilities include:

• Identifying and driving the long-term brand portfolio development priority projects, contributing to the overall category ambition
• Ensuring consumer centricity in all brand-related activities.
• Creating attractive and rewarding brand experiences across contact points.
• Managing packaging development, NHW dashboard, services, and CSV activities related to the brand.
• Understanding the omnichannel environment and contributing to the development of category strategy; participating in the developent of recommendations on pricing, promotional strategy, and on the selection of SKUs for key channels and key customers.
• Contributing to the development of strong and functionally-aligned brand and ICP plans; executing these plans; tracking and monitoring the impact on brand performance and brand health.

This role is based at our Nestlé Nordics headquarters in Ørestad, Copenhagen, and you will report to the Marketing Manager for the CPW North Cluster.

We are looking for the Power of YOU
At Nestlé Nordics, we recognize that true greatness comes from the courage to be yourself. We encourage you to embrace your authenticity and stay true to who you are, regardless of your background, appearance, or career choices. We firmly believe that when you bring your whole self to work, you unleash your full potential. You are the driving force behind our success, and we are committed to supporting your growth, both personally and professionally.

Qualifications
We are looking for someone with a relevant educational background in marketing, business administration, or a similar field. You bring a minimum of 2-3 years of experience in sales and/or marketing, preferably within the FMCG industry in an international environment. Excellent oral and written communication skills in English are essential, along with good IT skills. In addition to this, fluency in at least one of the Nordic languages (Danish, Swedish, Norwegian, or Finnish) will be seen as a clear advantage.

As an individual, you demonstrate a strong personal drive with a positive can-do attitude. You are structured, independent, and possess excellent analytical skills. Collaboration and teamwork are crucial in this cross-functional role, as you work with colleagues across different functions. Your focus on results and pragmatic approach to prioritization will help you achieve business targets. You are proactive and thrive in an international network.

Join Nestlé Nordics and Make Your Mark
Your individuality is our greatest asset. If you're ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what's possible.

Would you like to know more about us?
Follow us on LinkedIn and Nestlé Danmark, if you would like to be notified of new Nestlé opportunities and our values. Follow us on Instagram, if you want to know more about our company culture and see what it is like to work at Nestlé Nordics.

The Selection Process & Contact
We look forward to hearing from you, so please do not hesitate to take this opportunity to submit your application and CV as soon as possible, and by November 17, 2024, at the latest. If you have any questions regarding the role, please contact Ulrike Hefter (Marketing Manager, CPW North Cluster) on LinkedIn.

Please note that we will only accept applications that are sent to us via our Careers site.

Preferred starting date: January 2025 or sooner

Note: Nestlé Nordics is an equal opportunity employer. We embrace diversity and inclusion and encourage individuals from all backgrounds to apply.

Copenhagen, DK

Copenhagen, DK