Digital Business Analyst

Agilent Technologies

Qualifications

8+ years experience in marketing and/or digital analytics
Bachelor’s degree in business/marketing, science/engineering, statistics, analytics, or related field; MBA preferred
Analytics tools experience (Google Analytics, Adobe Analytics, Adobe Customer Journey Analytics preferred)
CRM-related experience (SAP & Salesforce.com preferred)
Track record of measurable success from data driven insights to strategy
Strong business acumen to translate data into actionable recommendations
Strong communication skills and the ability to process and present vast amount of data into meaningful information.
Excellent organizational skills, the ability to handle multiple tasks simultaneously, and the ability to work both independently and as part of a team
Strong collaboration and partnering skills, the ability to work with a diverse group of individuals and influence change
Effective project management and organizational skills
Works well with a diverse group of individuals throughout a global organization

Additional Details

This job has a full time weekly schedule. It includes the option to work remotely. Applications for this job will be accepted until at least November 29, 2024 or until the job is no longer posted.

The full-time equivalent pay range for this position is $116,800.00 - $219,000.00/yr plus eligibility for bonus, stock and benefits. Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations

Agilent Technologies, Inc. is an Equal Employment Opportunity and Affirmative Action employer. We value diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, religion or religious creed, color, gender, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, protected veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases. Agilent Technologies, Inc., is committed to diversity in the workplace and strives to support candidates with disabilities. If you have a disability and need assistance with any part of the application or interview process or have questions about workplace accessibility, please email [email protected] or contact +1-262-754-5030. For more information about equal employment opportunity protections, please visit www.agilent.com/en/accessibility.

Travel Required:
Occasional

Shift:
Day

Duration:
No End Date

Job Function:
Marketing
Location: US-DE-Wilmington

Additional location:

Option to Work Remote in Germany
Option to Work Remote in United States
Option to Work Remote in Sweden
Option to Work Remote in United Kingdom
Option to Work Remote in Switzerland
Option to Work Remote in Spain
Option to Work Remote in Norway
Option to Work Remote in Netherlands
Option to Work Remote in Italy
Option to Work Remote in Ireland
Option to Work Remote in France
Option to Work Remote in Denmark
Option to Work Remote in Belgium
Option to Work Remote in Austria
Option to Work Remote in Australia

Digital Business Analyst
Job Description

This position is responsible for conducting sophisticated analysis of our digital platforms and omnichannel interactions to provide insights for Agilent Digital optimization and supporting Marketing Programs. This includes developing models, assessments, proposals and reporting mechanisms in order to develop a deeper understanding of customer behavior and use the data to drive marketing strategies and meet business goals. This position will also be responsible for digital customer behavior and marketing campaign analysis and will be involved in analytical consulting, customer research, and segmentation analysis.

PRINCIPAL RESPONSIBILITIES

Generate data analysis and recommendations utilizing analytic tools to develop business and marketing insights for digital platforms and omnichannel interactions
Analyze customer purchase/transaction patterns to surface customer trends and demand generation opportunities by using statistics/predictive modeling
Analyze customer digital footprint and behavior to provide insights
Develop and communicate measurement strategies for digital platforms and omnichannel interactions
Design and implement tests to measure the effectiveness of digital & marketing communication strategies
Conducts post-execution analysis to identify best practices, interpretation and recommendations, and opportunities for improvement
Analyze long term trends to discover opportunities for improvement in digital & marketing programs
Provide consultation to business partners on designing and measuring data-driven digital & marketing programs
Partner and collaborate with Marketing and Digital organizations
Maintain an ongoing understanding of business and marketing goals as a foundation for thoughtful business information solutions
Maintain expertise in Martech platforms
Fulfills responsibilities while exhibiting Agilent values at all times