Associate Marketing Manager – Adults/LEGO® Friends™ (2 x Parental Leave Cover, 12 months)

Job Description
Are you passionate about creating unforgettable brand experiences for diverse audiences? Do you thrive on turning insights into impactful marketing strategies that resonate across generations?

Join us as an Associate Marketing Manager LEGO Friends or Adults (Parental Leave Cover, 12 months) and help shape the future of two iconic portfolios, crafting campaigns and products that inspire creativity and connection in both kids and adults alike!

Core Responsibilities
As an Associate Marketing Manager, you will play a key role in shaping and driving marketing strategies for one of our two exciting portfolio areas: LEGO Friends or Adults. Collaborating closely with the Marketing Lead, cross-functional teams, and external partners, you will:

• Support the development of portfolio strategies, using insights from research, performance data, and market trends to inform product and marketing decisions.

• Contribute to the creation and execution of impactful campaigns and product launches, ensuring alignment with brand identity and audience needs.

• Help craft engaging content and storytelling initiatives across multiple channels, from publishing to digital, to connect with diverse audiences.

• Assist in business planning and portfolio management, ensuring smooth operations and strong alignment with strategic goals.

• Collaborate with designers, agencies, and internal teams to deliver high-quality outputs across packaging, promotional tools, and consumer touchpoints.

This role is perfect for a marketer who thrives on variety, enjoys working with diverse audiences, and is eager to drive meaningful brand experiences across two distinct and dynamic segments!

Play your part in our team succeeding
This is your opportunity to play a key role in shaping the future of either the LEGO Friends or Adults portfolio. In this role, you’ll be deeply involved in the full product and marketing value chain—from strategy and product development to go-to-market execution. Whether building relevance for adults through innovative categories like Art & Deco, Music, and Gaming, or crafting engaging assortments and strategies for LEGO Friends, you’ll help deliver impactful experiences that drive growth and strengthen the LEGO brand globally.

Please note: This is a position based in Billund, Denmark. Our flexible working model allows employees to work 2 days/week from home (3 days in the office). Relocation support is not offered for this role.

Do you have what it takes?

• Proven experience in Marketing and Brand-development – ideally with focus in campaign development.

• Think consumer-first – constantly connecting the dots of consumer wants & needs and the products, experiences, and messaging we provide; and providing the human context and ‘whys’ to the business ‘whats’

• Is proficient and comfortable in both left and right brained thinking –systematic and analytical in supporting the business planning and marketing strategy development; creative and imaginative in driving the communication/marketing campaigns

• A team-player with a collaborative approach, able to drive conversations across diverse teams (e.g., Agency creatives, channel owners, product design teams, Global Insights team, IP partners, etc.)

• Innately curious, driven by the desire to learn and explore new things.

• Strong communication and presentation skills is a requirement.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000021058
• Category
  Sales, Marketing & Product Management