Senior Brand Manager DK/Sweden

JOB TITLE - Senior Brand Manager – Denmark and Sweden

LOCATION – Denmark or Sweden (HQ location preferred)

HOURS - Full-time, 37 hours per week

ABOUT THE ROLE
We are excited for be hiring a Senior Brand Manager for our DK/SE business. In this role, you will drive local brand development and activation and ensure impactful brand performance in your markets, with a specific focus on supporting the overall commercial agenda across the DK/SE markets as part of STG’s ambitious growth goals. This position offers the opportunity to work closely with the sales, sales ops and global brand teams, reporting directly to the Marketing Manager – Northern Europe

WHAT WILL YOU BE RESPONSIBLE FOR?

• Strategically leading the category, brand, and commercial agenda for STG DK/SE to ensure long-term growth and profitability.

• Driving proactive portfolio & pricing management for both core and NPD based on market trends, gap analysis, and innovation opportunities.

• Crafting and executing comprehensive channel-specific growth strategies.

• Developing, managing, and implementing advanced brand activation and sales cycle strategies.

• Leading the preparation and implementation of yearly business plans, aligning with cross-functional teams.

• Strategically managing cross-portfolio trade activation concepts and communications

• Conducting sophisticated analyses of market, competitors, and consumer behaviour to shape strategic recommendations.

• Driving budget planning, allocation, and cost control.

• Building and managing relationships with external agencies and service providers.

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• 5+ years of experience in marketing, local activation experience preferred

• Expertise in branding, activation/campaign strategy, and complex project management.

• Proven track record of driving brand performance and impacting category P&L.

• Advanced commercial and strategic mindset with an international perspective.

• Demonstrated ability to innovate, lead, and deliver results in a dynamic environment.

• Degree in a relevant field and strong communication skills in English and local language, both written and verbal.

• Leadership capabilities and experience mentoring junior team members.

WHAT IS ON OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS
Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

• Recruiter Screen

• Hiring Manager Interview

• Behavioural Assessment

• Leadership Interview

ABOUT SCANDINAVIAN TOBACCO GROUP
At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.