Programmatic Specialist

At Viaplay Group, we entertain millions of people every day through our streaming services, radio networks, and TV channels. We believe in the power of content not just as a way of telling stories and touching lives, but also expanding worlds.

We’re looking for the best people to join us on our journey. Right now, we’re searching for a Programmatic Specialist in our Stockholm office – are you ready to hit play on an exciting career change?

The role
The Local Programmatic Specialist for Sweden will report to the Head of Programmatic (based in Denmark) and play a hands-on role in executing and optimizing our programmatic video advertising campaigns. This role will work closely with the Ad Sales department to support and enhance sales performance, ensuring our programmatic offerings meet client needs and drive revenue growth.

Campaign Execution and Optimization
• Collaborate with the Programmatic Ad Planner to set up, monitor, and optimize programmatic video campaigns to meet performance goals and KPIs
• Conduct daily checks on campaign pacing, delivery, and performance, ensuring proper alignment with the Programmatic Ad Planner’s workflow
• Troubleshoot issues related to campaign delivery, targeting, or technical setup, working with internal stakeholders, and external partners to resolve them promptly

Collaboration with Ad Sales
• Partner closely with the local Ad Sales department to understand client needs and provide programmatic solutions that align with their objectives
• Act as a programmatic expert for the sales team, supporting them in client meetings and offering technical guidance
• Provide insights, performance data, and recommendations to the sales team to help increase sales performance and strengthen client relationships
• Develop tailored strategies with Ad Sales to maximize revenue opportunities from programmatic inventory

Agency Technical Support
• Act as the primary technical point of contact for agency partners to resolve issues and optimize campaigns
• Work closely with agencies to understand and meet their programmatic needs and offer solutions that enhance campaign performance
• Develop educational resources and training sessions for agency partners on our programmatic offerings

Data and Audience Segmentation
• Leverage audience data and insights to improve targeting and campaign performance
• Work with the Head of Programmatic to implement audience segmentation strategies
• Monitor audience performance metrics and provide insights for future optimization

Yield and Inventory Optimization
• Assist in yield management by monitoring CPMs, fill rates, and ad inventory availability
• Collaborate with the Head of Programmatic to test different yield strategies and provide feedback on results
• Regularly review and adjust ad placements and frequency to improve user experience and inventory utilization

What we’re looking for
We understand you may feel confident ticking certain boxes more than others and that’s why we always keep an open mind in our recruitment process. But, in order to thrive in this role, we do believe you’ll have at least some experience in the following:

• A degree in Marketing, Business, Digital Media, or a related field.
• Experience: 2+ years in programmatic advertising, with experience in video preferred
• Technical Skills: Familiarity with SSPs, DSPs, and ad serving technologies. Understanding of audience data and targeting strategies
• Analytical Abilities: Strong data analysis skills with the ability to generate insights from campaign performance data
• Communication: Ability to work collaboratively within a team and communicate effectively with external partners and stakeholders
• Problem-Solving Skills: Proactive in identifying issues and finding efficient solutions in a fast-paced environmen
  

What we offer you
We’ve got you covered! 30 days of paid vacation every year, an attractive pension and insurance scheme, and generous parental leave pay lift.

Your wellbeing matters. We provide you with various wellbeing initiatives including wellness allowance.

A safe space to grow and up-skill. Our learning culture puts you in the driver’s seat of your own development.

Entertainment is what we love, and entertainment is what we do. So, unlimited access to Viaplay seems only fair for you to get to know the product – including series & viewing events, new release movie rentals, linear channels and more.

Hit play today
If this feels like your kind of challenge, make sure you apply by attaching your CV here – you may also want to add your LinkedIn profile. Please don’t send us your application via email because we won’t be able to accept it. We do, however, welcome any questions you may have about this particular position.

Want to learn more about who we are and what we do? Check out our careers page or follow us on Instagram! We’re only ever a few clicks away.

Department
Commercial

Locations
Stockholm, Sweden