Head of Customer Engagement Private Banking

Customer Engagement Private Banking is a newly established organisation
The Customer Engagement Private Banking unit is a newly established unit within Personal Customers in Danske Bank. As the new head, you will be responsible for establishing and developing a cross-functional team that will handle the central planning and execution of the commercial agenda to meet Private Banking P&L targets, balancing growth and pricing to optimize long-term profitability. This role involves tactical and operational steering of segment-specific strategies to ensure a coherent customer experience, moving away from product-centric to a holistic understanding of customer needs.

The newly established unit is an integral part to the broader Insights & Engagement organization within the Personal Customers business unit. The Insights & Engagement unit is responsible for customer insights, commercial excellence, commercial partnerships and sustainability efforts for personal customers in Danske Bank.

The Role
As the Head of Customer Engagement for Private Banking, you will play a central role in strengthening our commercial agenda and value chain for Private Banking customers. You will work closely with market unit leaders to boost relevance and engagement for both existing and new customers. As the head of a cross-functional team, you will coordinate efforts and establish shared goals across the value chain and balance a Private Banking agenda with the commercial teams of Denmark, Sweden and Finland, converting commercial priorities into actionable initiatives and ensuring their successful delivery while managing key dependencies between these teams to meet commercial targets. In addition, you will be:

• Driving the execution of our operational business plan through well-designed campaigns and commercial initiatives in alignment with strategic goals.
• Utilizing comprehensive data analytics to drive commercial outcomes and enhance customer experiences across digital channels, collaborating closely with marketing and analytics and business insights to align and execute on commercial excellence capabilities.
• Support senior management to find growth opportunities in the markets and maintain a comprehensive framework to enable P&L owners to conduct insight-driven prioritization.
• Lead commercial steering efforts with stakeholders with extended stakeholder landscape. Strategically decide on annual and quarterly commercial activities, ensuring effective execution and progress tracking of campaigns.
• Defining, planning and implementing leads to deliver on tactical initiatives.
• Designing, implementing and following up on meeting concepts for Private Banking advisors.

Who are we looking for?
We are seeking a leader with a robust background in strategic commercial management and a proven ability to drive customer engagement through innovative digital strategies and strategy execution. The ideal candidate will possess a unique blend of business understanding, leadership skills, and technological prowess, complemented

by a clear focus on achieving high commercial outcomes and enhancing customer experiences. Furthermore, you have:

• Proven leadership experience within a complex organizational structure, preferably in the financial sector.
• Effective relationship management skills, capable of effectively negotiating and influencing across various levels of the organization to align with strategic commercial objectives.
• Strong business acumen with a comprehensive understanding of market dynamics, competitive landscape, and customer needs. Ability to leverage this knowledge to drive strategic decisions and commercial success.
• Demonstrated expertise in adopting a customer-centric engagement model, with significant capabilities in digital marketing, e-commerce, and online customer acquisition.
• Proficiency in CRM systems and analytics tools, with a demonstrated ability to leverage customer data to enhance engagement and profitability.
• Substantial share of complex commercial innovation requiring deep understanding of the bank’s products, services and organization within Private Banking.

We Offer
An exciting and challenging role in a leading bank, with the opportunity to shape our approach to customer engagement and innovation. You will work in a dynamic and collaborative work environment.

We offer you an inclusive and international work environment where you will contribute to our shared success. If you enjoy challenges and want to take the next step in your career, we offer you a prominent level of responsibility. We work out of Danske Bank’s new headquarters next to the Copenhagen Central Station, and we also offer flexible working during the week, e.g., working from home.

Are you ready to take the next step in your career and make a difference in our organization? Apply today!

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Placering
Copenhagen K, Denmark

Arbejdsadresser
Bernstorffsgade 40 1577 København V