Global Head of Websites and Leads

Copenhagen, Denmark

As our new “Global Journey Owner - Websites and Leads” you will take full ownership of Saxo Bank’s commercial website home.saxo. You will be driving significant business impact through aligning the presentation visuals and marketing messages with the updated and ambitious global strategy and our brand guidelines.

Your primary focus is to improve “Visitor to lead” conversion rates and attracting SEO traffic through the publication of relevant content. You will assume business ownership of the International version of the site and work very closely together with local marketing managers in the offices creating and supporting the 22 local language versions of the website targeted at their local market.

From our HQ in Hellerup, Copenhagen you will lead a team of 15 experts, including webmasters, copywriters, domain managers and SEO experts. In addition you will take leadership for a Product Owner and set priorities for the IT team managing our Sitecore CMS platform and draw on resources from central functions such as UX, UI, CRO and Client Insights specialists.

This is a high-visibility, high-impact leadership role that requires strategic vision, exceptional stakeholder management skills, strong execution capabilities and a data-driven approach to optimize the customer journey and achieve measurable results. You will get a seat in our Global Senior Management Team and be asked to take a lot of ownership and to share your plans, roadmap and activities at the highest level in Saxo. As Global Journey Owner you will be part of the Group Commercial organization.

Key Responsibilities:

Customer Journey Strategy & Optimization

• Ensure that home.saxo reflects the business strategy and corporate brand guidelines

• Continuously deliver on both larger, global campaigns and also local initiatives, product roll-outs etc..

• Define and execute a clear strategy to maximize conversions and drive traffic and lead generation.

• Use data-driven insights to continuously refine and optimize user experiences and engagement.

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SEO & Traffic Acquisition

• Drive SEO strategy to attract and retain high-quality organic traffic globally.

• Ensure technical and on-page SEO best practices are implemented.

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Team Leadership & Collaboration

• Lead a diverse team of senior professionals, prioritize work and nurture a true collaborative spirit and high-performing culture.

• Together with the Product Owner and IT team continuously develop and improve the CMS platform.

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Performance Measurement & Reporting

• Own and drive KPIs for web conversion rates, SEO performance, and overall customer journey success.

• Together with CRO specialist you will develop and share clear reporting frameworks to track progress and impact.

Stakeholder Management

• Align priorities with cross-functional teams, including marketing, sales, and product teams, to ensure consistent messaging and branding.

• Act as the primary point of contact for senior leadership on all matters related to the open website and landing pages.

What We’re Looking For:

• Experience: 8+ years in digital acquisition with a leadership role in customer journey management. Proven track record in optimizing large-scale web platforms with measurable business outcomes.

• Skills: Knowledge of or strong interest in investment. Proven leadership skills with experience managing multidisciplinary teams. Outstanding communication and stakeholder management skills. Expertise in CRO and SEO strategy. Proficient in CMS platforms, preferably Sitecore. Strong analytical abilities to drive actionable insights.

• Mindset: Customer-centric and results-oriented. Innovative thinker with a passion for testing and learning. Ability to navigate and influence within a matrixed organizational structure.

We get curious people invested in the world

When you work at Saxo, you become a Saxonian and part of a purpose-driven organisation, where good ideas are always taken seriously, and where you can make a true impact. We are invested in your development, and you can expect a robust career from day one when you join Saxo – no matter which role you take on.

You will join 2,500 other ambitious colleagues across 15 countries and become part of an international organisation. Working in Saxo, you will get to meet colleagues from many different cultures and backgrounds, and you should know that we value diversity and inclusion and see it as a genuine source of strength to drive growth, foster innovation and position us for long-term success.

We encourage an open feedback culture and supportive team environments enabling employees to grow and fulfil their career aspirations.

When you bring passion, curiosity, drive and team spirit, your learning journey will be dynamic and your career opportunities in Saxo will be immense.

At Saxo we don’t just offer a job – we offer an opportunity to invest in your future!

How to apply :

Click here to create an account and upload your resume and a short motivation. We look forward to getting to know you better!

Location: Headquarters