Head of Go-To-Market - Mercell

Working at Mercell
At Mercell, we're on a mission to revolutionize public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Your mission
As the Head of Go-To-Market at Mercell, you will be at the forefront of shaping our market presence and driving our growth. This is your opportunity to craft and execute powerful Go-To-Market strategies that not only fuel revenue growth but also solidify our position as a market leader. You’ll be the visionary that bridges the gap between product innovation and market success, working closely with cross-functional teams, including Product, Sales, and Customer Success.

Your strategic mindset, leadership skills, and hands-on approach will guide how we communicate the unique value of our products, making an impact on customers and prospects alike. With your deep expertise in the Product Marketing toolbox you’ll turn insights into action, building compelling narratives that resonate in the marketplace..

Core Responsibilities

• Go-To-Market Leadership: Own the go-to-market strategy for new products and releases, ensuring we have a well baked strategy and plan that drives growth.
• Market Research and Insights: Conduct market analysis and customer research to inform product positioning, competitive differentiation, and pricing strategies.
• Messaging and Positioning: Craft compelling messaging, positioning, and narratives for Mercell’s product portfolio that resonate with target customers.
• Sales Enablement: Collaborate with Sales to develop tools, collateral, and training that improve product knowledge and drive sales success.
• Customer Advocacy: Build and nurture relationships with key customers and use their feedback and stories to enhance product messaging and marketing strategies.
• Team Leadership: Lead, mentor, and grow a GTM team to deliver high-impact initiatives.
• Cross-Functional Collaboration: Partner with Product, Customer Success, and Sales teams to align on product roadmaps, execution, and overall growth strategies.

Key Qualifications

• Proven Experience: A deep understanding and proven experience in classic product marketing disciplines, preferably gained within SaaS or technology companies, or through work as a consultant.
• Strategic thinker: Ability to think big picture while managing the details of execution across multiple product lines.
• Market Insight: Deep understanding of B2B SaaS markets, procurement platforms, or similar industries.
• Strong Communication Skills: Exceptional written and verbal communication skills, with a track record of creating impactful content and product messaging.
• Analytical Mindset: Ability to leverage data and analytics to make data-driven decisions.
• Leadership: Experience in leading and developing high-performing teams.
• Go-to-Market Expertise: Experience driving successful product launches and building go-to-market strategies that align with business goals.
• Collaboration: Strong ability to collaborate across departments and work with diverse stakeholders.

Start date: As soon as possible
Duration: Full time
Workplace type: Hybrid remote
Location: Helsinki, Oslo, Copenhagen, Oslo, Stockholm, or Utrecht.
Application Deadline: 06.01.2025. However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them.

What we Offer
As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see https://career.mercell.com/posts/our-perks-benefits to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?
Then we can't wait to have you join our mission and look forward to receiving your application!

If you have questions for this position, we are happy to chat with you. Please reach out to hiring manager:
Charlotte Blicher
VP Group Marketing
Email: [email protected]

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.

Department
Marketing

Locations
Europe

Remote status
Hybrid Remote

Employment type
Full-time

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About Mercell
Mercell is the largest public tendering and bidding platform for European buyers and suppliers, dedicated to enhancing connectivity between public buyers and suppliers. We make tenders compliant and easy, while enabling equal opportunity for all suppliers to the public sector.

At Mercell, we're on a mission to revolutionise public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

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