Brand Manager

JOB TITLE - International Brand Manager (NGP)

LOCATION - Copenhagen

HOURS - 37 hours

ABOUT THE ROLE
We have an exciting opportunity for an International Brand Manager to join our Next Generation Products (NGP) team. As an International Brand Manager, you will be responsible for driving strategic brand development and strong global brand performance for new launch initiatives within our ambitious growth agenda. This role reports directly to the Brand Director.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Developing and executing global brand strategies, including NPD pipeline and channel strategy

• Translating portfolio and brand strategies into activation plans for building brands across channels

• Driving brand communication toolkit development, product concepts, and packaging design

• Developing, producing, and executing global brand campaigns for new launches, ensuring global relevance and local market buy-in

• Ensuring consistent execution across all touchpoints by assuming responsibility for overall strategy and execution in the launch phase

• Ensuring seamless alignment with global support functions and pilot markets

• Consulting and supporting markets with brand building: 3-year plans, strategic initiatives, etc.

• Contributing significantly to the commercial performance of the category by linking business objectives with brand developments

• Playing a key role in the category's P&L performance through strategic brand initiatives

WHAT SKILLS AND EXPERIENCE WILL BE REQUIRED?

• 3+ years of experience in a strategic marketing role, globally or in a large market, ideally both

• Strong capabilities in branding, campaign development, and project management

• Experience in developing global toolkits and leading campaign execution through multiple touchpoints in an omnichannel environment

• Accountability for brand performance

• Strong commercial mindset and proven ability to contribute to category P&L performance

• International and data-driven mindset

• Proactive and growth-oriented individual who can transform ideas into action, embrace continuous learning, and confidently contribute innovative perspectives to drive positive change

• Advanced degree in a relevant field and strong communication skills in English, both written and verbal

WHAT IS ON OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package and generous pension scheme. Our benefits differ across regions; our recruiting team will be able to give more details.

OUR HIRING PROCESS
Before we enter a hiring process, your job application will be reviewed by a member of our recruiting team. Your application will be reviewed in line with the hiring competencies we have for the role you have applied for. If your experience aligns with the requirements, you will enter our hiring process which will consist of the following:

• Recruiter Screen

• Hiring Manager Interview

• Behavioral Assessment

• Leadership Interview

ABOUT SCANDINAVIAN TOBACCO GROUP
At Scandinavian Tobacco Group, we always encourage you to craft the career that makes you more. We have a rich heritage that dates back 250 years and have been operating as a Scandinavian Tobacco Group since 1961. We operate in over 100 countries, employing over 10,000 people. We offer a diverse portfolio of iconic brands ranging from Signature, Cohiba, Macanudo, CAO, Partagas, and most recently branched into smokeless tobacco through our recent acquisition of XQS. We are on a mission to focus on sustainability and minimizing our environmental footprint. We are committed to creating a culture that allows us to blend our strengths, to go far it takes a winning team, and this is why we pride ourselves on sharing our skills, knowledge, and expertise to push each other forward.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.