Category & Shopper Marketing Manager

Overview
Do you have experience within marketing or sales and are interested in working with customer marketing? Customer Marketing is a key function to deliver our Consumer Goods growth ambitions. In this position you get the opportunity to join a commercial oriented team and get a lot of responsibility from day one.

Currently, we are looking for a temporary Category & Shopper Marketing Manager for our intimate hygiene category to cover a Parental Leave.

This role is located within the Consumer Goods Business Unit, which includes the categories of Incontinence Products Retail, Baby Care, Feminine Care and Consumer Tissue. Distribution channels for the products are retail trade and online.

About the Role
As Category & Shopper Marketing Manager for Intimate Hygiene you are the owner of the category where you build and own local customer marketing plans for the Swedish market. You will work with the strong market leading brands Libresse and TENA. You set the strategy and create action plans on the 7 P´s per segment in close cooperation with the Swedish Sales Team and the Nordic Category Team. You also play an important role in building partnerships with our customers where you drive a category management way of working. In addition to this you secure the Go-to Market perspective of launches and shopper activation, where you set and implement strong plans for all channels both on- and offline as well as securing return on investment.

This is a hybrid full-time position located in Gothenburg where you report to the Swedish Customer Marketing Manager. In this role, there are approximately 20-40 travel days included in a year.

What You Will Do
In this position, you have a key role in go-to-market strategy development and execution. You lead the local launch team and build trade argumentation when needed. Additionally, you follow up on category development and take required actions to follow through developmental opportunities. In this role, you will give internal and external presentations and work closely with costumer Consumer marketing, Key Account managers and the Sales team.

Who You Are
In this role, you develop a market understanding and gain competitor knowledge. You have a strong commercial background where you are used to working with parallel projects. Your solution-oriented mindset and ability to have a holistic perspective enables you to prioritize between tasks. You are a team player with a strong drive who likes to work in a fast-changing environment and can make projects progress. Finally, you have the ability to analyze and accurately draw conclusions to support category decisions based on key data.

• University degree in Marketing, Business Administration or similar
• Minimum 2-3 years within marketing and/or sales, preferably from FMCG or Grocery Retail
• Excellent written and spoken fluency in English and Swedish
• Knowledge and experience with Microsoft office

Application
As we will be making ongoing selections, interviews might start before the application deadline. Please use the link to apply via our career site. We may conduct background checks in the final stages of the recruitment process to verify your qualifications and fit for the role If you have questions regarding the position, please contact recruiting manager Jenny Hillman at +46 702 650 921.

What We Can Offer You
Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.

Application End Date:
23 jan. 2025
Job Requisition ID:
Essity250054