Commercial Product Manager

ABOUT ESOFT
Esoft is one of the world’s leading real-estate tech companies, specializing in property presentations, image processing, 3D visualization, and online marketing of properties worldwide.

Our customers are real estate photography, media production, and real estate marketing companies in Europe, US, and Australia who rely on us for our fast service, our innovative solutions, and high and consistent quality.

The company was founded in 2000 in Denmark and our platform in Vietnam has been operating since 2007. We currently employ more than 800 people in our offices in Vietnam, Denmark, and Norway.

To learn more about our company’s business and culture, please visit: https://esoft.com/int/

At Esoft, we encourage all applicants from minorities, women, people with disabilities, and all other qualified applicants.

THE POSITION
We are looking for a Commercial Product Manager to drive the next phase of growth and innovation for our digital platform. The Platform (Autopix) delivers photo editing as a ‘service’ and we anticipate it will build volume over time to be the biggest distribution channel/solution offered by the business in the future (within 2 years).

This role sits at the intersection of business strategy, technology, and customer experience, ensuring that product development decisions directly contribute to engagement, retention, and revenue growth.

You will play a key role in shaping the platform’s commercial success — prioritizing initiatives that deliver measurable ROI, enhancing the user experience, and building features that our clients value most.

This position is ideal for someone who combines strategic commercial acumen with a solid understanding of SaaS product management, and who thrives in a collaborative, fast-moving environment.

RESPONSIBILITIES

• Drive Product Growth: Define and execute growth strategies that increase user engagement, retention, and monetization of the platform.

• Align IT Development with Business Value: Collaborate with Product, IT, and Commercial teams to prioritize development work based on ROI and strategic impact.

• Monetization Strategy: Identify opportunities to improve profitability and product-led revenue growth.

• User Experience & Retention: Champion an exceptional user journey through continuous improvement of UI/UX and platform usability.

• Market & Competitor Intelligence: Lead analysis of competitors and market trends to identify strengths, weaknesses, and opportunities for differentiation.

• Data-Driven Decision Making: Define KPIs, analyze performance metrics, and use insights to refine the product roadmap.

• Stakeholder Collaboration: Align cross-functional teams on key product initiatives and ensure clear communication between commercial and technical stakeholders.

REQUIREMENT:

• 3–5 years’ experience in Product Management within a SaaS or technology-driven environment.
• Proven experience driving commercial growth outcomes — monetization, adoption, or retention.
• Strong understanding of product strategy, market positioning, and customer value creation.
• Solid grasp of technical concepts and comfort working closely with IT development teams (coding experience not required, but understanding desirable).
• Analytical mindset with the ability to evaluate ROI, define priorities, and use data to guide decisions.
• Excellent communication skills in English, both written and verbal.
• Experience conducting competitor analysis and transforming insights into actionable strategy.
• A proactive, commercially focused mindset — equally comfortable in strategic discussions and hands-on execution.

Working time: Mon-Fri, Flexible working hour

Location: Han Viet Tower, 348 Kim Nguu, Minh Khai, Hai Ba Trung, Hanoi

WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace, where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive salary
• 100% SHUI in probation, premium healthcare package for individuals and family
• 13 AL/ year and 24 WFH days/year
• Daily meals provided
• Experience in increasingly challenging and engaging real-world projects.
• Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
• Opportunity to learn from experienced leaders and managers
• Attendance in meetings, events, networking opportunities and training courses

If you have any questions, feel free to contact us at [email protected].