Senior Field Marketing Specialist

Omada is looking for a senior field marketing specialist who will be responsible for field marketing including partner marketing in DACH reporting directly to the CMO with a dotted line to the DACH sales leader. This person will be responsible for building and executing on the marketing plans for our DACH region together with our sales and channel leaders.

We’re seeking someone who thrives in a fast-paced environment, takes ownership, drives measurable outcomes, and isn’t afraid to roll up their sleeves to make things happen. If you’re passionate about building marketing programs that move the needle and excited to work in a dynamic, high-growth company - this is your opportunity. You’ll collaborate closely with regional Sales leaders and the broader Marketing team to ensure tight alignment on priorities, strategy, and execution - bringing regional focus to life through customer-centric and data-driven marketing. The leader of Field Marketing in DACH will be responsible for developing and executing high impact regional marketing plans to drive new leads and that help move accounts through our sales cycle faster and more effectively. This role will report to the CMO, working closely with sales and global marketing teams to deliver events and partner marketing programs that drive results and expand our local footprint.

Responsibilities

• Plan and execute on the DACH field marketing plan that includes large industry events such as Kuppinger Cole’s EIC event as well as local partner activities.
• Collaborate with our DACH sales leader and her team to ensure marketing strategy and execution is closely aligned with sales strategy.
• Work closely with the Partner Director to plan and execute on partner activities.
• Work closely with the DSR team that are responsible for following up on all marketing activities.
• Leverage our investment in 6Sense, Dealfront, PeerSpot and Brighttalk to ensure we use buyer intent data and insights in all GTM activities.
• Develop and execute on partner-focused programs and communications to support our partner community leveraging the yearly assigned MDF funds.
• Measure, analyze and continuously improve the results of your activities by tracking key indicators that reflect pipeline and revenue creation in your region (with help from marketing operations).
• Effectively communicate and collaborate with all stakeholders who influence the company’s go-to-market effort.
• Support the Central Digital team to update the German website and keep this up to date.
• Support the Central Digital team with Paid Search and Paid Social campaigns in German.
• Support the Central Digital team with DACH Social Media.
• Lead the DACH PR effort and manage local PR agency in close collaboration with global PR leader and CMO.

Required Skills & Qualifications

• Experience in enterprise software B2B field marketing
• Rich experience in events
• Knowledge of partner marketing is a plus
• Strong written and verbal communication skills in German (native) and English (fluent).
• User proficiency in SFDC. Knowledge of Pardot is a plus.
• Experience in digital marketing
• Demonstrated ability to develop strategies and plans and gain consensus
• Ability to drive projects with the support of central marketing function
• High energy, enthusiasm, initiative, and flexibility
• Experience in security a plus

Qualifications / Requirements

• Minimum of 5 years experience in B2B enterprise software marketing.
• Knowledge and experience of demand generation and integrated marketing.
• B.A. / B.S or equivalent undergraduate degree. MBA or advanced degree is a plus.
• Very strong written and communications skills – must be able to communicate the value proposition of the company, create original content (case studies, slide decks, landing pages, etc.), present to a wide range of audiences, from senior executives at customers, to relatively technical people.
• Travel will be required to the various events in the DACH region and about twice per year to meet with the team in EMEA.

We offer

At Omada, we are a modern technology company driven by passion and expertise. Our culture is rooted in collaboration – the word Omada means “team” in Greek. We believe in long-term relationships with our employees and value mutual growth.

Some of the benefits:

• Training budget and continuous learning opportunities
• Access to LinkedIn Learning
• Opportunity to work with passionate experts across cybersecurity and marketing
• Informal, agile organization with a flat structure

More about Omada

Omada is a global leader in Identity and Access Management (IAM), helping enterprises take cybersecurity and compliance to the next level. Our award-winning IAM platform is consistently recognized by Gartner, Forrester, and KuppingerCole as among the best in the world. Our culture is guided by our core values – Ambition, Teamwork, Constant Care, and Creating Value – which underpin everything we do.

Omada is an equal opportunity employer and qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class.

At Omada, we are experts in cybersecurity, taking our customers by the hand, helping them to take identity and access management to the next level. We offer you the opportunity to work with passionate, competent people, experts within their field, in an informal and agile organization. We thrive on being challenged and everything we do is anchored in our core values of ambition, teamwork, constant care, and creating value.

The Omada product is rated as one of the very best in the world by analyst firms like Gartner, Forrester, and KuppingerCole and we have a high focus on keep developing our product to meet our customers’ business requirements.

Application deadline: Apply no later than 31. December 2025