Profile #226360

Creating a strong brand portfolio to drive growth and bottom line results Based on my unique combination of brand management skills, analytic skills and superior business understanding I have played a key role in developing brand strategies for brand portfolios securing a platform to grow from with good results.
innovation portefølje styring P&L ansvarlig Analyse m Brand management  
Updated 12. marts 2019
My education
1993 - 1996

Cand.merc. økonomisk markedsføring

Copenhagen Business School - CBS

Educational area: Marketing & Business
Period: oktober 1993 - april 1996
My work experience
2018 - now

Trade Marketing Manager

Toms Gruppen A/S

As a result of a restructuring I was given the opportunity to take our Trade Marketing team to a new strategic level. Before the restructuring there had only been one employee in Trade Marketing and as a result the tasks was mainly tactical. With my unique combination of skills within marketing and analysis my responsibility was to be a strategic partner to our clients with the aim of raising sales for both parties. I was also responsible for providing our sales team with the best possible insights and materials to set new standards for the way Toms operate in–store.
Work area: Marketing & Reklame
Period: december 2018 - now
My skills and abilities
Skills
• developing communication strategies both atl & btl • developing strategies • go to market strategies • leadership of employees and project members • portfolio management and optimization • repositioning of brands • strong marketing and analysis tool box • transforming consumer needs into new products
Skills at working proficiency
engelsk
My preferences
Job type
Fuldtidsjob
Work areas
Kommunikation, Media & SoMe Ledelse & Planlægning Marketing & Reklame Projektledelse
Location
Nordsjælland Storkøbenhavn Vestsjælland Østsjælland
Read more / links
www.linkedin.com/in/ gittekristoffersen
Contact me!