Profile #267469

Dynamic marketing manager with 10+ years of experience developing and executing marketing strategies in B2B and B2C in technology companies. Multi-talented ambitious marketing manager, I am result-oriented with a passion for the channel and with a track record of managing multiple marketing programs simultaneously.
Marketing Manager | 10+ y. international experience | Results-driven | Solution oriented | Teamwork and collaboration | Pro-active | Quick learner | Content creation | Interest in sustainability | Portfolio in profile  
Updated 11. februar 2022
My education
1991 - 1995

Anden kort videregående udd.

Anden uddannelsesinstitution i udlandet

Geography and local development
Educational area: Humaniora
Period: oktober 1991 - juni 1995
My work experience
2019 - 2021

EMEA senior B2B marketing manager

Belkin International

• Oversaw the branding and multi-channel marketing strategy and planning for the Belkin Cybersecurity/Belkin B2B/Linksys B2B product lines.
• Aligned PM, marketing, and sales organization on yearly plans.
• Created joint and consistent marketing campaigns with key channel partners.
• Developed European demand generation and customer acquisition campaigns via digital marketing channels (newsletters, LinkedIn, webinars, social media...).
• Programmed content creation (Training, case studies, landing pages...).
Key achievements:
• Boosted sales out of Belkin docking stations by 70% through distributions (UK).
• Coordinated the launch of the 50+ Cybersecurity products in EMEA.
• Grew a database to 1000 contacts through the planning and execution of region-al digital marketing programs and increased by 20% the Belkin B2B webpages traffic.
Work area: Marketing & Reklame
Period: oktober 2019 - august 2021
2017 - 2019

EMEA senior channel marketing manager

Belkin International

• Recruited and managed the B2B and B2C EMEA channel marketing team.
• Achieved the EMEA channel product launches marketing strategy for Linksys.
• Implemented and optimized the quarterly regional marketing plan.
• Supervised the marketing communications and relationships with the Distributors and Resellers.
Key achievements:
• Successfully launched the new Linksys B2B Cloud portfolio.
• Increased 20% sales out of products online with Apple Premium Resellers in the Nordics through activation of the digital marketing plans.
• Exceeded sales goals of Linksys Velop 1 and 2 packs in Nordics by 283% and im-proved the brand ranking on comparison shopping websites.
Work area: Marketing & Reklame
Period: april 2017 - september 2019
2015 - 2017

EMEA senior marketing manager, team leader

Belkin International

• Directed the Linksys EMEA B2C and B2B marketing organization.
• Planned and successfully executed the brand and channel marketing strategy.
• Managed 3rd party agencies and vendor relationships (budgeting and contracts).
• Administered regional exhibitions and company events.
Key achievements:
• Presented the results to Senior Executive every 6 months in US.
• Succeeded to launch and develop by 30% the market share of the Mesh sys-tem Linksys Velop in EMEA through a marketing 360 approach.
• Secured 50+ PR awards received in product testing every year.
Work area: Marketing & Reklame
Period: februar 2015 - marts 2017
2013 - 2015

Channel marketing manager Europe

Belkin International

• Managed Channel Marketing for all brands.
Key achievements:
• Successfully executed the marketing launch of Linksys SMB portfolio, and new WeMo product line.
• Organized 200+ WeMo demo-days in retail stores.
Work area: IT - Hardware
Period: marts 2013 - januar 2015
2010 - 2013

Channel marketing manager

Cisco System

• Amplified the visibility and brand awareness in retail and e-tail.
• Coordinated and executed the demand generation campaigns in Europe to in-crease customer loyalty and engagement.
• Initiated and orchestrated third-party partnerships for co-branded campaigns (B&O, Samsung, Sony…) for retail activations (end-consumers).
Key achievements:
• Delivered a successful co-branded campaign with Bang & Olufsen to push Linksys new routers (Denmark – Sweden) – 60% sales increase vs previous months.
• Improved online awareness through intensive activation investments on banners advertising on price comparison websites (Prisjakt, Pricerunner ...).
• Implemented lead generation campaigns at Distribution to recruit unman-aged partners into the Linksys partners portal (45% more partners).
• Winner of the Employee award of the year in 2010
Work area: IT - Hardware
Period: januar 2010 - marts 2013
2007 - 2009

EMEA Home Networking B.U. sales engineer

Cisco System

• Surveyed market, and delivered competitive analysis, gathered sales insights.
• Managed product marketing and designed new products content.
• Represented Cisco Home Business Unit at events - Cisco PR certified.
Work area: IT - Hardware
Period: november 2007 - december 2009
My skills and abilities
Skills
attention to detail can do collaboration communication content marketing creativity curiosity demand generation email marketing excel hands-on learning listening mailchimp market watch marketing budget marketing campaigns microsoft 365 monday multi-channel marketing onedrive organized planning powerpoint presentation prioritization problem solving projects management relationship building sales enablement salesforce email sharepoint smartsheet strong work ethic team player trello word
Skills at working proficiency
danish (still learning) english (full professional) french (native)
My preferences
Job type
Fuldtidsjob
Work areas
Marketing & Reklame
Location
Nordsjælland Storkøbenhavn
Salary
50.000 DKK / month
Read more / links
https://www.linkedin.com/in/vi... https://drive.google.com/file/...
Contact me!