Responsible for building up a completely new Product Management team consisting of product managers & analysts.
Developed new cross functional processes integrating design, product development, supply chain and sales & marketing to ensure successful implementation and roll out of product launches.
Key role in the commercial leadership team ensuring commercial success of product launches, product line budget responsibility, product sales forecasting, global pricing and providing market analysis & insights.

Introducing product management practices into the organisation and leading the direction for product management team.
Managing stakeholders from head office in Finland to Design & development departments in Denmark.
Cross functional working with sales to develop commercial business cases from design concepts, ensuring senior management approval every time.