Profile #48256

Experienced performance marketing professional specializing in driving measurable growth through data- driven strategies. Proven ability to optimize large budgets across diverse marketing channels and campaigns.
performance marketing marketing  
Updated 28. april 2025
My education
2024 - 2025

MBA

Anden uddannelsesinstitution i udlandet

Master of Business Administration
Educational area: Marketing & Business
Period: maj 2024 - maj 2025
2003 - 2007

Professionsbachelor, E-commerce og digital marketing

Anden uddannelsesinstitution i udlandet

BSc Marketing
Educational area: Marketing & Business
Period: januar 2003 - januar 2007
My work experience
2022 - 2024

Head of Performance Marketing

Wellvita

Led the performance marketing team, directing the media mix growth strategy helping to reverse a long trend of declining revenue. Markets: Nordics and The Netherlands.
  • Strategically redesigned the marketing media mix, including SEM, paid social, affiliates, native ads, and TV, resulting in an 45% increase in user retention.
  • Developed a new marketing reporting dashboard, encompassing an always up-to-date and full-view channel marketing measurement, as well as the company's main budgeting and forecasting tool.
  • Re-developed the marketing data attribution functionalities, increasing performance data reliability by 90%.
    • • Managed a team of performance marketers, tutoring coordinators into becoming specialized channel marketing experts.
    Work area: Marketing & Reklame
    Period: juli 2022 - september 2024
    2021 - 2022

    Senior Digital Media Manager

    Audika

    Drove the global paid search strategy and managed digital media projects to enhance lead generation for hearing clinics. Markets: US, CA, UK, Switzerland, Italy.
  • Developed the overarching Paid Search Excellence Program, for deployment across all regional markets.
  • Led the global vendor selection process for managing all Google My Business profiles for the company’s hearing clinics.
  • Coordinated the alignment of the global marketing goals with the regional divisions' stakeholders.
    • • Developed data-driven segmentation dashboards based on their online customer journey.
    Work area: Marketing & Reklame
    Period: september 2021 - juli 2022
    2020 - 2021

    Performance Marketing Lead

    Mecindo / Web Nordic A/S

    Responsible for the strategy and operations of all marketing channels and campaigns. Markets: Denmark, Sweden and Norway.
  • Managed and optimized a diverse set of digital marketing channels including Paid Search, SEO, email marketing, both paid and organic social media, display advertising, affiliate networks, and price comparison websites.
  • Enhanced the return on investment across all paid media channels, helping to pivot the company to become ROI positive for the first time in its history.
    • • Developed and implemented new methods for media mix budget allocation, measurement, and reporting, providing clearer insights into budget utilization and campaign performance.
    Work area: Marketing & Reklame
    Period: oktober 2020 - august 2021
    2018 - 2020

    Paid Media Manager

    Bang & Olufsen A/S

    Led the global paid search strategy, significantly expanding and enhancing the digital marketing footprint and improving campaign effectiveness and market reach. Markets: North America and Europe.
  • Oversaw a multi-million DKK advertising budget, driving measurable results across global campaigns.
  • Expanded the paid search program from 3 to 18 markets, increasing traffic by 300% and achieving a 50% higher conversion rate than the website average.
  • In-sourced Amazon Advertising accounts for six international markets, optimizing performance and increasing sales by 13M DKK.
  • Improved ROAS by 29% and conversion value by 57% through enhanced product data feed management.
    • • Collaborated with key stakeholders and vendors, including Google and Facebook, to ensure alignment with strategic marketing objectives.
    Work area: Marketing & Reklame
    Period: maj 2018 - juli 2020
    My skills and abilities
    Skills
    advanced excel budget management data analytics google ads google analytics looker studio meta ads native ads paid media performance marketing power bi
    Skills at working proficiency
    english portugisisk
    My preferences
    Job type
    Fuldtidsjob
    Work areas
    Data & Analyse Kommunikation, Media & SoMe Marketing & Reklame
    Location
    Storkøbenhavn
    Read more / links
    https://www.linkedin.com/in/fi...
    Contact me!