Product Marketing Manager

Product Marketing Manager

We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime!

We have been praised by the FBI and are winners of multiple awards, most recently the "Cloud Based Solution of the Year" at the 2023 Network Computing Awards and "Risk Management Award" at the Security Excellence Awards and 7 (!) awards in the G2 Fall report, such as "Best Support for Mid-Market", "High Performer in the EDR, Endpoint Management, and Antivirus categories" and "Highest User Adoption in the EDR category".

When joining Heimdal, you will embark on a thrilling ride in Europe's fastest growing bootstrapped cybersecurity business, where we believe that the team is the cornerstone of what we do tomorrow. We are leading the fight against cybercrime, developing new technologies and providing intelligence to protect over 11,000 companies worldwide against cybercriminal attacks and data security breaches.

Position Overview:

Heimdal is seeking an experienced and hands-on Product Marketing Manager to join our dynamic team. Reporting directly to Head of the Product Marketing, this role will be responsible for driving the success of our cybersecurity products and solutions in the market. The ideal candidate will have a deep understanding of the cybersecurity industry, excellent cross-functional collaboration skills, and a passion for delivering customer-centric campaigns and initiatives.

Key Objectives:

• Product Go-to-Market (GTM) Strategy: Develop and execute GTM strategies for new products, ensuring successful launches that meet or exceed business objectives.
• Product Portfolio Management: Oversee the upkeep of our 10+ products and solutions, ensuring consistent messaging, positioning, and differentiation.
• Cross-Functional Collaboration: Collaborate with Product/Engineering, Sales/Sales Enablement, Customer Success Teams, and Channel teams to ensure alignment and effective communication.
• Customer Advocacy: Conduct customer interviews for advocacy and win-loss analysis, leveraging insights to inform product and marketing decisions.
• Upsell and Cross-Sell Campaigns: Drive customer upsell and cross-sell campaigns, identifying opportunities to increase revenue from existing customers.

Key Responsibilities:

• Develop and execute comprehensive product marketing plans, including messaging, positioning, pricing, and distribution strategies.
• Work closely with Product/Engineering teams to understand product features and benefits, translating technical details into compelling marketing materials.
• Collaborate with Sales and Sales Enablement teams to create sales tools, training materials, and programs to enable successful product launches and sales efforts.
• Conduct customer interviews and surveys to gather feedback, testimonials, and case studies for use in marketing materials.
• Lead customer advocacy initiatives, including reference programs, customer stories, and testimonials.
• Analyze market trends, competitor offerings, and customer feedback to identify opportunities and threats.
• Develop and manage product-related content, including blog posts, whitepapers, webinars, and social media content.
• Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.

Skills and Attributes:

• B2B Cybersecurity Industry Knowledge:
  Deep understanding of the cybersecurity industry, including threats, trends, and competitive landscape.
• Cross-Functional Collaboration: Proven ability to work effectively with cross-functional teams.
• Customer-Centric Approach: Strong focus on understanding customer needs and preferences.
• Communication Skills: Excellent written and verbal communication skills.
• Analytical Skills: Ability to analyze data and market trends to inform decision-making.
• Project Management: Effective project management skills to meet deadlines and objectives.
• Presentation Skills: Comfortable presenting to both internal teams and external clients.

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred);
• 3+ years of experience in product marketing, with a focus on the cybersecurity industry;
• Proven track record of successful product launches and marketing campaigns.

What's in it for you:

• Private medical insurance (Expert Ultra at Regina Maria);
• Monthly budget in an online benefit platform;
• Work from home and hybrid work set-up;
• Bookster and LinkedIn Learning subscriptions;
• Additional company-paid days off ("Personal Day" and "Anniversary Days");
• Training, development and progression path for the role;
• An amazing journey in an internationally growing company;
• A competitive, dynamic, and awesome team;
• A fun, flexible, and relaxed work environment.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.