Senior Communications Strategist

Jan 5, 2024

Do you have solid experience with content strategy, CRM and/or marketing automation? And can you see yourself defining world-class customer experiences and communication flows across the customer lifecycle for some of the world’s leading brands? Then you might be the Senior Communications Strategist we’re looking for!

What your day will look like?
As a Senior Communications Strategist, you will be part of the Experience Design & Communications Team and work on projects for several global clients, gaining a thorough insight into their businesses. You will create customer journeys and experiences in all shapes and sizes with tasks that include:

• Establishing omni-channel customer journeys with a focus on connecting consumer moments.
• Developing channel-specific and cross-channel strategies.
• Developing content frameworks that enables always-on delivery of relevant content.
• Leveraging personalisation technology to deliver relevant experiences throughout the customer lifecycle.
• Working closely with Communication Architects and creatives to make your strategies come to life.
• Working closely with our Data Scientists to define triggers and experimentation frameworks.
• Providing ongoing optimisation recommendations by leveraging consumer insights.

As the majority of our clients are based outside of Denmark, you can therefore expect some travel activity.

Who are you going to work with?
At our office centrally located in Copenhagen, you will join a tight-knit team where Strategists work side-by-side with creatives, UX Designers, Project Managers, Data Scientists and Developers. You will get plenty of opportunity to apply your expertise and experience while further developing your professional skillset. The working climate is geared towards letting great minds produce brilliant work.

What you bring to the table?
The ideal candidate is well versed in CRM, loyalty, marketing automation and omni-channel strategy. You can work on both a strategic and tactical level based on client needs, and always focus on how to deliver a great solution. In short, you are ambitious with your strategic thinking and realistic in your approach to execution. In addition, you have:

• 5+ years of CRM/marketing automation experience from an agency or client-side.
• Experience with marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or HubSpot (or similar).
• A relevant degree from university, an advertising school or similar.
• Excellent writing and communication skills in English.

A leader in personalized customer experiences
VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network
We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

For more information, please visit our website, and follow us on our social channels via Instagram and LinkedIn.

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