Head of CRM Transformation Global Marketing & ComEx · DK - Copenhagen

Are you enthusiastic about driving commercial growth through the implementation of CRM in a rapidly growing MedTech company with innovation at its core? Are you seeking an opportunity where you can make a significant impact, lead change, and leave your mark on a critical area of the company's development? If so, this position might be for you.

At 3Shape, our purpose is to goal is to lead digital dentistry and enable superior dental care. We are seeking a Head of CRM Transformation to join the commercial team at our global headquarters in Copenhagen, located right next to Kongens Nytorv.

About the Position
At 3Shape, we are on a journey to enhance and scale customer engagement activities. As a key enabler to support this journey, we have decided to transform and scale our CRM setup. To drive this effort, we are seeking a Head of CRM Transformation.

As the Head of CRM Transformation, you will have an important role in delivering a successful CRM transformation, ensuring that requirements from across the commercial organization are captured and included in the roadmap. You will also optimize, standardize, and harmonize business processes and ways of working globally.

You will be part of the "Marketing, Commercial & Customer Success” (MC&CS) organisation, reporting to the Vice President of MC&CS. With solid experience in similar roles, you will drive the implementation of CRM globally while ensuring alignment with sales and aftersales teams locally. You will have the mandate to optimize and shape the future sales and aftersales processes at 3Shape while ensuring adoption across our global sales and aftersales teams.

Key Responsibilities Include

• Drive and implement a CRM transformation program across sales, customer success, and customer support, and lead a global CRM rollout.
• Lead a cross-functional commercial team to drive the CRM transformation, assess current CRM processes, identify areas for improvement, implement innovative solutions, and ensure long-term adoption and continuous improvement.
• Collaborate with key stakeholders across HQ functions (e.g., Group IT, Commercial Excellence, Customer Success, Customer Care) and sales regions to gather requirements, prioritize initiatives, and ensure effective project delivery.
• Drive the adoption of CRM best practices across the organization and advocate for standardizing and harmonizing.
• Establish KPIs and metrics to measure the benefit, impact, and adoption of CRM across relevant functions and geographies.

Qualifications

• 5-7 years of previous experience in effectively leading CRM transformation initiatives in a global organization.
• Advanced stakeholder management skills; ability to influence decision-making at the executive level and facilitate organizational change management.
• Great project management skills with the ability to prioritize competing demands, manage resources effectively, and deliver results on time.
• Strategic thinker with a customer-centric mindset, able to translate business requirements into actionable plans.
• Extensive experience with CRM platforms; experience with Microsoft Dynamics CRM is a benefit.

Join us in shaping a company culture that makes Monday mornings worth it.
We are an exciting, visionary, and international place to work. But most of all, we are a diverse group of over 50 different nationalities who all contribute to an awesome company culture. We partake in social clubs and various in-team activities as well. If that’s not enough, then add on:

• An attractive healthcare package to keep you fit and well.
• Breakfast every day, and a delicious and healthy lunch cooked by our private chefs.
• Attractive office location in central Copenhagen, Kongens Nytorv.
• A joint purpose: to enable superior patient care to every patient, every time.

Please reach out to Jacob Thang Nielsen ([email protected]).

Staying true to our values and DEI efforts, we encourage all relevant applicants to apply, and we ask you NOT to add any photos or sensitive information (age, marital status, nationality) during the application process.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.

About us
3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.

Department
Global Marketing & ComEx

Role
Marketing Project Management

Locations
DK - Copenhagen

Related jobs