Senior Brand Strategist

Job Description
#LI-EH1

Do you imagine yourself building phenomenalbrands for future play innovations of the LEGO Group?

We are looking for a creative-at-heart, problem-solving storyteller to join the Our LEGO® Agency Strategy team, bringing in your fresh and insightful perspective into how we can build new brands in today’s pop culture!

Core Responsibilities

• Responsible for driving strategy from branding down to campaign development for one of our future play innovation projects
• Engaged in multiple strategic tasks from crafting brand platforms that are culture-led, to defining new and existing audiences, as well as writing briefs for big ideas and develop POVs to spot new opportunities
• Working with our communications strategists to propose ways we can innovate in how we build and launch new brands differently
• Bring in an outsider perspective to complement insider knowledge, unearthing insights from different areas and connect the dots
• Building a deep and collaborative working relationship with project members within the agency and out such as marketing and product design across all levels

For this role, you will be working from our fantastic campus in Billund (DK). Please note, there is no relocation support offered for this role.

Play your part in our team succeeding
Utilize your skills in our strategy team by crafting opportunities to spread creative thinking across the world by making the LEGO® brand and products irresistible.

Do you have what it takes?

• Bachelor- or Master’s degree combined with proven experience working as a strategist or planner in a creative, brand, or digital agency
• A track record of working with big global brands – experience in gaming, entertainment, technology or FMCG is a plus
• A history of helping to build and launch new brands or products from positioning to campaign development
• A voracious devourer of what’s happening in pop culture around the world and how it influences how people think, feel and act
• A natural storyteller, with an uncanny ability to reframe data and insights to fuel ideas that can drive conversation and
• A creative opportunist, who knows how to spot opportunities and turn them into ideas even without a brief in hand
• A talent for simplifying the complex – confident making sense of complicated data and turning into a springboard for creative solutions
• A voice with the confidence to engage with multiple groups outside the in-house agency and the courage to challenge even senior colleagues
• Comfortable with virtual team-collaboration

What’s in it for you?
Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000014649
• Category
  Sales, Marketing & Product Management