Commercial Director - On Premise

Copenhagen, Denmark

As the Commercial Director, you hold the crucial responsibility of developing On Premise strategies and creating the most effective team configuration, fostering a culture of continuous improvement and innovation.
This strategic foundation paves the way for the development of an exhaustive national business plan. By actively engaging with your team and embracing a growth mindset, you aim to maximize sales and elevate brand visibility across Denmark's On Premise channel. Additionally, as a valued member of the Danish Leadership Team, your role extends to nurturing the overall development and leadership of the organization, encouraging a forward-thinking approach and resilience in the face of challenges.

RESPONSIBILITIES

Areas that play to your strengths
All the responsibilities we'll trust you with:

• The team leader

Use your unique personality to showcase this premium brand and to build effective relationships with strategically important customers and industry contacts.

Bring the brand premium values of Red Bull to life as a role model for the entire team and the On Premise network. Constantly monitor image standards within the team.

Ensure continuous development of the full On Premise department and ensure continuous development within the team through proper succession preparation.

Lead and coach all direct reports with an extroverted, growth-oriented approach to inspire heightened productivity and engagement.

• The strategic operator

Find and develop marketing strategies and programs to leverage the brand and increase product consumption in the ever-changing On Premise environment.

Know your market like the back of your hand. Spend an appropriate amount of time in the field to stay close to market dynamics, secure and optimize existing execution and maintain a sharp look-out for new opportunities.

Manage team to drive horizontal as well as vertical growth – including meeting with the biggest customers.

Constantly evaluate the execution by spending time in the field and by setting up appropriate KPI’s.

Develop and deploy ingenious strategies and guarantee the implementation of the national business plan top down.

Take full responsibility for the development of the national On Premise business plan targeted to meet ambitious company goals.

• The business manager

Ensure appropriate communication flow and knowledge transfer within the national director team. Secure and optimize the teamwork with all national business units.

Carry out ongoing analysis of market research, KPI’s and reporting tool database with an insight into action mentality.

Manage resources such as budget and POS material effectively.

Plan and continuously develop the geographical area and team structure.

• WHAT’S IN IT FOR YOU?

- This role includes a market-based salary, bonus, great benefits and as many great Red Bull events and fantastic social activities as you could wish for.

- Red Bull gives you the opportunity to spread your wings and grow to the maximum on a personal and professional level.

- Denmark's best workplace where we offer you a great energetic environment where you will join a young, talented, and ambitious team in a great location in Copenhagen K.

Red Bull is more than an energy drink. Red Bull is a lifestyle. We are authentic, determined, passionate and creative. We don't take ourselves too seriously, but we are still fully professional in everything we do. You'll be part of a young, dynamic, and growing family. Red Bull is one of the fastest growing FMCG companies globally and locally. Our goal here in the DK is to accelerate this growth even further in the coming years - and we need you on the team!

EXPERIENCE

Your areas of knowledge and expertise
that matter most for this role:

• Minimum 5 years management experience with a proven track record of driving success.
• Strong On Premise industry knowledge and integration in local scene and community.
• Strategic and innovative commercial awareness and acumen.
• Highly developed analytical skills. Ability to translate data and insights from market research, sales analyses, and forecasts into effective sales activation as well as compelling brand-marketing activities in response to changes in the On Premise environment.
• Social Chameleon. Understands all groups of people, what every type of person must deal with daily and knows how to act around them.
• Clear understanding of markets, sales and distribution, consumer behavior and competitor activity in FMCG context.
• Excellent presentation and communication skills such as selling, negotiating, training, coaching and active listening.
• Self-motivated and ability to work independently in a high energy, fast-paced, field-based environment.

• Relevant university degree
• Fluent in written and spoken english.
• Travel 0-10%