Product Marketing Manager, Large Accounts

Are you looking for a great opportunity in Product Marketing? Join Kahoot!'s dynamic and innovative customer experience team as a Product Marketing Manager, Large Accounts.

This position is located in Copenhagen, Denmark. The Product Marketing Manager reports to the Chief Experience Officer.

About Kahoot!
The Kahoot! Group is on a mission to make learning awesome! We want to empower everyone, including children, students, and employees to unlock their full learning potential. Our Kahoot! learning platform makes it easy for any individual or corporation to create, share, and host learning sessions that drive compelling engagement.

Launched in 2013, Kahoot!’s vision is to build the leading learning platform in the world. Since launch, Kahoot! has hosted hundreds of millions of learning sessions with more than 9 billion participants (non-unique) in more than 200 countries and regions. The Kahoot! Group includes Clever, the leading US K-12 EdTech learning platform, together with the learning apps DragonBox, Poio, Drops, Actimo, Motimate, and Whiteboard.fi.

The Kahoot! Group is headquartered in Oslo, Norway, with offices in the US, the UK, France, Finland, Estonia, Denmark, Spain and Poland. To learn more, visit us at kahoot.com, and let’s play!

Our K!rew
At the Kahoot! Group we champion a positive culture of collaborative learning and innovation. With a global team of more than 500 employees representing over 50 different nationalities, we’re a diverse and fun bunch of people! We work hard and celebrate our wins, tackle challenges with original ideas and learn something new every day.

We are driven by our mission and guided by our values: playful, curious and inclusive.

If you talk to anyone working in the Kahoot! Group, they will tell you that one of the greatest perks is being able to see how the work we do creates real engagement and tangible value for companies, organizations, students and employees all around the world. In the Kahoot! Group, we are enthusiastic to bring in the best talent as soon as we find them, no matter where they are located.

The Role
The Product Marketing Manager, Large Accounts will work closely with key teams throughout Kahoot! to optimize the commercial opportunities and deliveries for our large account offerings. He/she will be responsible for driving enterprise demand & sales enablement through lead generation supporting assisted sales. They are responsible for driving, producing, and aligning activities across segments for our professional brands and will need to define and follow up on key performance indicators and report on relevant areas including the key aspects of lead generation, marketing performance, and campaign outcomes.

Responsibilities
The Product Marketing Manager, Large Accounts will, be responsible for the following tasks:

• Define and implement marketing campaigns and commercial initiatives for lead generation, building quality pipeline for the assisted sales team
• Work in collaboration with those responsible for customer reference production, and ensure sufficient output and use of these to attract new customers and expansion of existing customers
• Define and produce ready-to-use sales enablement material for our enterprise offerings

• Cross-functional collaboration with leadership, product, sales, and support to define, produce, and implement go-to-market strategies and achieve business objectives

• Ensure high quality across all initiatives
• Plan, align, and report on all Large Account activities with and for our senior management
• Define personas and other key stakeholders for communication through close and frequent dialogue with customers
• Create value propositions and unique selling points aligned with personas, service capabilities, and roadmaps
• Identify market opportunities and drive initiatives to support Assisted Sales
• Analyze marketing performance and campaign outcomes, and identify trends
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Provide efficient and clear communication to internal and external stakeholders
• Support the Reseller Program with customer ready sales-material

Requirements

• Bachelor's or Master’s degree in marketing, business administration, branding or similar
• Excellent communication skills, and proficiency in English a must
• Analytical with a strong understanding of business and commercialisation
• A good understanding of and passion for technology and customer communication is a must
• Demonstrated project management experience
• Structured, self-driven, and not afraid to act on initiative
• Proven ability to think strategically and execute methodically
• 5-7 years of experience in sales and/or marketing, preferably in the software industry
• Experience in B2B Software / SaaS is a definite plus

Benefits

• A competitive compensation package
• Home broadband allowance
• Mobile phone subscription
• Hybrid work setup
• Flexible working
• Buddy program
• Social and company events (virtual and in-person)
• A diverse, friendly, and international environment
• Modern office in central Copenhagen

We look forward to hearing from you!

Copenhagen