Senior Marketing Automation Specialist Marketing · Multiple locations · Hybrid Remote

Working at Mercell
At Mercell, we're on a mission to revolutionise public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Together, let's shape the future and create real value for society, one innovative solution at a time.

Your Mission

We're searching for a Senior Marketing Automation Specialist to join our Group Marketing team, and we are looking for someone who's not just skilled, but downright passionate about turning clicks into conversions.

If you've got a knack for making magic happen with marketing automation and you're itching to join a fun and ambitious team, we’d love to hear from you!

Core Responsibilities

• HubSpot Mastery: Serve as our resident HubSpot expert, owning the configuration, optimization, and maintenance of our HubSpot Marketing automation platform.
• Workflow Development: Design and implement automated workflows within HubSpot to automate the customer journey and streamline marketing processes, from lead capture and segmentation to lead nurturing and conversion.
• Customer journeys: Develop personalised customer journeys tailored to different buyer personas, lifecycle stages, and engagement levels.
• Lead Nurturing and Scoring: Develop and execute lead nurturing strategies to guide prospects through the buyer's journey and drive conversions. Implement lead scoring models to prioritize leads based on engagement, behavior, and qualification criteria.
• Email campaigns: create, optimize, and manage email campaigns within HubSpot, from campaign setup and audience segmentation
• Reporting: Monitor and analyze the performance and impact of digital programs using HubSpot's reporting and analytics tools.

Required Qualifications

• Extensive experience in marketing automation (preferably 5+ years).
• HubSpot Certification(s) required, with demonstrated proficiency in HubSpot Marketing Hub and CRM functionality and capabilities.
• Proven track record of excelling at activation and retention in a SaaS setting.
• Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Demonstrable skills in system integration, data management, and ensuring data quality.
• Results-oriented mindset with a focus on continuous improvement and ROI.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field preferred.
• Strong technical aptitude and knowledge of CRM systems and digital marketing tools.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to manage stakeholders and work effectively across teams and departments.
• Experience in in-app user activation would be a huge advantage
• Strong problem-solving skills

Start date: As soon as possible / Approximately by 01.07.2024

Duration: Full time

Workplace type: Hybrid remote

Location: Netherlands, Utrecht - or any location in close proximity to one of Mercell's main office locations: Helsinki, Copenhagen, Stockholm, Oslo.

What we offer
As a fast growing technology company, we are committed to taking care of our employees through initiatives such as hybrid work to support work-life balance, health and insurance plans (may differ per country/office), pension plans, paid parental leave, social happenings and competitive salary packages. Please see https://career.mercell.com/posts/our-perks-benefits to get more insights on what to expect of perks, benefits and culture when joining Mercell.

Has this sparked your interest?
Then we can't wait to have you join our mission and looking forward to receiving your application.

We will continuously invite qualified candidates for job interviews and will close the job post as soon as we have found the right candidate for this role.

Application Deadline: 17.05.2024 However, do not wait to submit your application - we will read applications and talk to potential candidates as we receive them.

Questions for this position?
We hope you got all your questions answered and you feel confident applying for this position, however if you have more questions or doubts regarding the position, please contact the hiring manager directly.

Happy to chat with you!
Hiring Manager Anton Tarabykin, Head of Demand Generation

Phone: +45 2840 2681

Email: [email protected]

We may carry out background checks on applicants to verify information that appears on CVs and other documentation. This background check is carried out by an external party and is not carried out without the consent of the applicant. Current applicants will receive further information about this.

Department
Marketing

Locations
Utrecht, Stockholm, Linköping, Halmstad, Copenhagen , Helsinki

Remote status
Hybrid Remote

Employment type
Full-time

Utrecht Stockholm Linköping Halmstad Copenhagen Helsinki

About Mercell
Mercell is the largest public tendering and bidding platform for European buyers and suppliers, dedicated to enhancing connectivity between public buyers and suppliers. We make tenders compliant and easy, while enabling equal opportunity for all suppliers to the public sector.

At Mercell, we're on a mission to revolutionise public procurement, making it accessible and effortless for everyone involved. Imagine a world where public buyers and visionary suppliers come together seamlessly to make a great deal easier and shape the future. That's what we're all about.

With a dynamic culture built on continuous growth, trust, and collaboration, Mercell offers an environment where your talents can thrive. You will be part of an international environment with ambitious and dedicated colleagues who are passionate about what they do and supported to be themselves.

Co-workers 700+

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Marketing · Multiple locations · Hybrid Remote

Senior Marketing Automation Specialist
Want to contribute to building a world-class marketing department in an industry-leading SaaS company going through an exciting period of growth? Then this just may be the perfect job for you!
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