Head of Marketing

Head of Marketing

Analytical and organized leader who excels at execution.
Do you want to be part of Scandinavia’s largest lingerie brand and manage CHANGE´s marketing department, servicing our +300 CHANGE concept stores and 9 e-commerce business units?

About the position:
As Head of Marketing, you are responsible for driving the required traffic to our two sales channels at the lowest cost. You will manage a full-service insourced team of 16 direct reports, placed at our head office in Farum and at our Polish office in Lodz, and 8 indirect local Marketing Managers placed in our various markets.

At CHANGE, we are currently undergoing a true “revolution” in our marketing approach towards our customers, our stores and our e-commerce sites. Concerning our customers, we are moving from generic communication to personalized communication, using an advanced CDP system which has recently been implemented and is under development. Concerning our stores, we are moving from uniform media coverage towards localized optimization, taking into consideration both local traffic and tactical campaigns. Concerning our e-commerce site, our newly implemented composable commerce architecture allows us to move from a generic site to multiple sub-sites with relevant content representing the various product segments.

With our ambition to optimize the marketing approach towards our customers and sales channels we are looking for a Head of Marketing, who is a strong analyst and who can organize and lead the team efficiently.

As Head of Marketing, you will work closely together with the two other departments, Product Development and Merchandising, which make up our brand, as well as the retail and e-commerce business. You will refer to the CEO.

Professional competencies:

• Bachelor or Master’s in Business and/or Marketing.
  • Minimum of 10 years work experience in a marketing role, from which at least 5 years are from a managerial role at a similar or higher level.
  • Minimum of 5 years of experience from a retail apparel or lifestyle business.
  • Track record in growing sales from on-line and off-line marketing activities.
  • Hands on experience with SEO tools like Google Analytics, Google Adwords, Falcon etc.
  • Experience with CRM and defining strategic customer segmentation.
  • Experience in the development of customer retention strategy.
  • Ability to develop, monitor and report on relevant KPIs and budgets.
  • High level within IT tools.
  • Fluent in English, written and oral.

Your application
We are looking forward to receiving your application and to hear, how you can contribute to our online success. Please make sure to send your application via the link. Applications sent via e-mail will not be taken into consideration. We will review the applications and conduct interviews continuously and remove the ad once the position has been closed.

We offer:
An exciting position in an ambitious and privately owned market leading Danish company. At CHANGE we all share a great passion for making high quality “value for money” products which make a genuine difference to our customers. You will get a high degree of independence and experience short decision paths within an agile business culture. Your salary will match your experience and results. The benefit package includes pension, health insurance, and employee discounts.

Personal competencies:
• Excellent communication and interpersonal skills.
• Performance oriented mindset.
• Strong analytical skills and abilities to use data as the foundation for your decisions.
• Structured, dynamic, and ambitious.
• Independent and proactive.
• A good people leader and team player.
• Fluent in English, both written and oral

Department:
Farum Gydevej 73, Farum

Location: Farum,Denmark

Application deadline: 03 Jun 2024