Product Marketing Communication Specialist

Placering
TBD

Product Marketing Communication Specialist
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
In this role, you will drive product-related internal and external communication across geographies and stakeholder groups to maximize visibility, drive thought leadership, improve market position, and increase customer retention. A key focus is on product launches and major releases. You will work closely with Product Marketing, Product Management, and Division Product Group Marketing Communication to develop product communication strategies and plan execution.

Your responsibilities

• Develop messaging based on value propositions and product positioning. Develop, propose, coordinate, and implement communication plans aligned with the product/business areas/division priorities.
• Develop and maintain marketing materials and content (incl. success stories, whitepapers, multimedia, and digital tools) in cooperation with Product Management and Product Marketing Management while ensuring adherence to global ABB brand guidelines.
• Define marketing communications tactics to support product launches. Act as market launch project manager, coordinating the rollout with the divisions.
• Develop and maintain the web and intranet product pages in coordination with the division's digital communications manager to improve user experience and generate leads.
• Maintain a library of product-related photos and video, media bank and PIR, graphics, and product documentation in ABB Library
• Define efficiency, quality, and business impact metrics for communication activities and regularly review and evaluate results
• Train salespersons about messages and how to use marketing tools.

Your background

• Degree in Marketing and Communication
• More than 3 years of experience in Industrial Marketing and Communications
• Proven experience in creative writing and proficiency with MS Office, Teams, Sharepoint, and Adobe Creative Suite
• Creative thinker, open-minded, autonomous, and ready to explore new things
• Strong project management skills. Proven ability and experience to communicate effectively with partners, vendors, internal customers, and colleagues.
• Self-motivated and a drive to get things done
• Worked with international organizations to deliver projects across geographies in advertising, branding, and events
• Experience in managing budgets and cost control, including managing and overseeing external vendors
• Fluent in English and other languages desirable

More about us
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. The Process Automation (PA) business area (>$6B revenue in 2021, 22,000 employees), automates, electrifies and digitalizes some of the most complex industrial infrastructures on this planet. Through its five divisions, it serves customers in the energy, process and hybrid industries – from hydrocarbons, chemicals, water, mining, minerals, pulp & paper to marine and ports, and many more. PA stands at the heart of some of the most important shifts in society, helping the energy-intense industries to safer, smarter and more sustainable operations to enable a prosperous, low-carbon society. For more information on PA, refer to https://global.abb/group/en/investors/strategy-events/pa-capital-markets-day-2022 We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com. #LI-hybrid

Locations
TBD, Global

Västerås, Sweden

Genoa, Italy

Mannheim, Germany