Senior Marketing Planning & Performance Manager to LEGO® Retail

Job Description
Are you passionate about strategic marketing planning, data-driven insights, and performance analysis? If so, we have an exciting opportunity for you in LEGO® Retail.

Core Responsibilities
Strategic Planning and Budgeting:

• Deliver strategic commercial and marketing plans, along with budget recommendations based on data and insights
• Align marketing budget allocation with annual commercial plan priorities and maintain adequate funding for planned activities throughout the year

Marketing Effectiveness and Optimization:

• Drive the marketing effectiveness agenda across LR channels (stores and digital platforms) ensuring continuous optimization of the full funnel marketing mix according to business needs
• Continuously challenge and develop the global marketing planning process in collaboration with global and local stakeholders
• Leverage CRM / CLV insights for marketing planning

Collaboration and leadership:

• Collaborate with senior leadership and cross-functional colleagues to ensure alignment, commitment and knowledge sharing across teams.
• Part of the LR Marketing Planning and Performance team, driving synergy and collaboration across the team
  

Please note that relocation assistance is not offered for this role

Play your part in our team succeeding
Our team drives traffic to LEGO.com and branded stores through data-driven marketing and strategic budget planning. We enhance campaign effectiveness and budget efficiency, aligning the marketing budget with annual goals for impactful, year-round performance!

Do you have what it takes?

• Several years’ experience within strategic marketing planning, budget management and / or marketing performance analysis
• Demonstrated proficiency in numerical analysis, ability to analyze and interpret large datasets, translating them into actionable insights
• A well-rounded and continuous improvement mentality.
• Strong commercial savvy, preferably in a retail setting
• Proficiency in MS Office Suite. Confident with marketing mix management & reporting tools
• Pragmatic, structured and open working style
• Advanced skills in partner management, change management, and process improvement

#LI-SG2

What’s in it for you?
Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.

• Location
  • Billund, Denmark
  • London, United Kingdom
• Job ID:
  0000017123
• Category
  Sales, Marketing & Product Management