Senior Manager, Kids Engagement - Business Planning

Job Description
LI-KO1

Are you passionate about building strategic business plans and financial models that guide action plans and deliver business results?

Core responsibilities?

• Lead business strategy and drive business impact modeling of Kids Engagement opportunities, driving member acquisition, retention, loyalty, and business impact.
• Develop long-term business strategies and strategic plans together with key partners across Product and Marketing Development teams. Collaborate with senior management to align strategies with corporate goals
• Leveraging insights, data, and research, identify and pursue new business growth opportunities mapped to kid needs
• Create business and financial models for growth and optimization, conducting opportunity sizing and evaluating the feasibility and potential business impact of various initiatives
• Partner with your Performance Measurement Analytics partner to develop business case model baselines, growth assumptions, and outcome metrics
• Provide clarity to partner teams (e.g. Product, Content, Marketing) to help them execute effectively
• Co-create measurement plans for new initiatives, and provide regular performance vs. target updates to investment forums as required

Do you have what it takes?

• Ability to build business plans & financial models
• Ability to understand corporate business strategy, the digital landscape for kids, and the impact these have on engagement plans
• Ability to process and analyse data and insights to support building business plans and identifying opportunities
• Ability to set realistic targets, assessing and challenging upstream models and plans
• Flexible mindset and ability to work in a fast-paced, complex stakeholder environment where business plans and strategies may shift
• Excellent collaboration skills with proven ability to lead through influence (rather than direct control and ownership)
• Strong communication skills, including through presentations with data-driven rationale
• Can-do, self-starter attitude to make new things happen
• Strong personal organization skills
• Consulting experience, or similar

Play your part in our team succeeding
The Kids Engagement team is responsible for understanding children as an audience, setting and activating strategies (ecosystem, membership, engagement), and guiding cross-functional team execution to deliver value to children.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000018355
• Category
  Sales, Marketing & Product Management