Senior Manager, Marketing Planning & Performance

Job Description
This role is an incredible opportunity to help drive the marketing strategy within LEGO® Retail at a time of transformation within this team.
If you are a strategic marketeer who is passionate about optimizing data and insights to drive effectiveness, have a love for our retail and want to work in a team embarking on a transformation journey, this could be the role for you!
Core Responsibilities

Lead the LEGO Retail marketing strategy

• Be the lead point of contact within the LEGO® Retail Marketing organisation for driving the marketing strategy for the Integrated Commercial Plan (ICP), delivering against our brand and commercial objectives.

• Collaborate with cross functional teams to seek input, develop and execute the plan.

• Lead deployment of the marketing strategy within Marketing and the wider LR business.

• Lead global ICP marketing strategy conversations with the Market Group’s (MG’s) and Business Units (BU’s), partnering with the LR regional teams.

• Drive continuous stakeholder collaboration to ensure marketing strategy is effectively executed.

Drive performance planning and optimisation

• Drive the ongoing gap-to-target (GTT) mitigation marketing planning and activation process within Retail Experiences and Marketing.

• Analyse current year performance and targets, providing data-driven insights and recommendations to guide execution teams.

Drive continuous improvement in marketing performance effectiveness

• Utilise your analytical skills to provide insightful, data-backed suggestions to optimise marketing plans and campaigns.

• Partner closely with teams to turn insights into action and drive business performance.

• Work closely with various stakeholders across the organization to ensure the marketing strategy is effectively executed.

Play your part in our team succeeding

This role sits in the Retail Experiences & Marketing (REM) function of the LEGO® Retail organization. LEGO® Retail is the owned and operated retail arm of The LEGO Group, responsible for LEGO Brand Retails Stores (LBR) and LEGO.com. This role reports to the Marketing Planning & Performance Director. It works closely with the other Marketing leaders across REM and with wider teams within LEGO Retail, including Regional Commercial Development (RCD).

As a Senior Manager in our Marketing Planning & Performance team, you will be at the heart of our strategic planning and performance management. You’ll partner with key stakeholders across the business to lead strategic conversations, identify opportunities, and drive our marketing efforts to new heights. Your ability to synthesize complex information and deliver clear, actionable plans will be critical to your success in this role.

Do you have what it takes?

The ideal candidate holds proven experience in marketing strategy, planning, and performance management at a senior level, preferably in a consumer-focused environment; together with strong experience balancing both brand and commercial performance.

Previous experience working with SAP, Adobe Analytic and MS Excel & MS PPT, will be an advantage.

Moreover, the successful candidate will demonstrate:

• Excellent communication and collaboration skills, with experience working across diverse teams and stakeholders.

• A proactive mindset, with a passion for driving results and continuous improvement.

• Strong analytical skills with the ability to translate data into insights and strategic recommendations.

• Ability to lead through influence, inspire teams, and manage complex projects.

No relocation assistance is offered for this position.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • London, United Kingdom
• Job ID:
  0000019693
• Category
  Sales, Marketing & Product Management