Marketing Specialist

Donkey Republic Copenhagen Full-time

Salary Competitive

Join our team to change the world because #Every Ride Counts!

Are you a dedicated Marketing Specialist with a passion for driving impactful change in urban mobility? Donkey Republic, a pioneer in sustainable transportation solutions, is on the lookout for a colleague who is not just tech-savvy but also has a heart that races for the environment. If you’re a whiz with Braze and can create marketing strategies that make our audience stop scrolling and start cycling, we want to hear from you!

About Us
We are 23,000+ bicycles large, serving 1.6MM+ customers across +70 cities and looking to continue to scale! At Donkey Republic, we’re on a mission to change urban living by promoting a world where bikes reign supreme and cars take a back seat (preferably in a parking lot!). If you’re passionate about sustainable living, cycling, and making cities greener, you’re in the right place. Join our international team where English is our working language, and let's pedal towards a brighter future together!

Your Role and Team
In this role, you’ll report directly to our Head of Marketing, collaborating closely with a talented and enthusiastic team of designers, content creators, and marketing specialists who are all committed to creating impactful campaigns for sustainable urban mobility. Based in our Copenhagen office, you’ll focus on global reach with a local touch, working with country managers and city operations teams to ensure our messaging resonates in every market we serve. You’ll be at the heart of exciting local initiatives and events that bring our bike-sharing mission to life in communities worldwide.

What you’ll be doing:

• Develop and execute innovative marketing campaigns to promote our bike-sharing platform.
• Analyze customer engagement and campaign performance, using insights to drive improvements.
• Collaborate with cross-functional teams to align marketing efforts with business goals.
• Manage and optimize our use of the Braze platform for personalized customer communication.
• Craft engaging content that resonates with our community of bike enthusiasts and eco-warriors.
• Monitor industry trends and competitive landscape to keep us ahead of the curve.

What you’ll need to thrive:

• A bachelor’s degree in communication, marketing, or a related field, along with hands-on experience in Digital Marketing - ideally within a digital or tech-focused environment.
• Strong analytical skills and the ability to transform data into actionable insights.
• A proactive, can-do attitude and a talent for creative problem-solving.
• Knowledge of CRM and growth marketing frameworks (think AARRR funnel, experimentation cycles, and more).
• Excellent communication skills in English (and yes, a good sense of humor is always appreciated!).

The right candidate:

• Familiarity with the Braze platform is a huge plus (we’re not expecting magic, but a few tricks up your sleeve wouldn’t hurt!).
• A passion for cycling and sustainable living - extra points if you have a favorite bike route!
• Bonus points if you’re fluent in one of our core marketing languages (like Dutch, German), to help create captivating, localized content.

This is how your role progression will look like:
Within 1 month

• Onboarding: Dive into Donkey Republic’s mission, values, and brand voice, learning the ins and outs of our operations, tech tools, and communication platforms.
• Product Familiarization: Gain a solid understanding of our bike-sharing platform, customer journey, and key marketing strategies.
• Team Integration: Meet and connect with team members across departments - marketing, design, country management, and city operations, to build a supportive, cross-functional network.
• Initial Project Engagement: Begin supporting ongoing campaigns and projects, learning the specifics of our Braze platform and participating in brainstorming sessions.

Within 3-6 months

• CRM Optimization: Use the Braze platform to personalize and optimize CRM touchpoints, ensuring that our communications are relevant and impactful.
• Campaign Ownership: Take the lead on designing, executing, and optimizing your own marketing campaigns, with guidance from the Head of Marketing.
• Performance Analysis: Regularly analyze campaign performance data to track success and identify areas for improvement. Present findings and recommendations to the team.
• Content Development: Work with our design team to produce engaging content that aligns with our mission and speaks to diverse local audiences.

Within 12 months

• Strategic Input: Contribute strategic insights for quarterly and yearly marketing plans, identifying growth opportunities and potential new initiatives for global impact.
• Regional Expertise: Act as a key marketing liaison for one or more regions, helping to refine marketing approaches and event planning for that area.
• KPI Ownership: Take ownership of specific KPIs within the marketing department, setting benchmarks for success and regularly tracking progress.
• Growth Initiatives: Lead or support an innovation project designed to elevate the Donkey Republic brand in our existing markets, or break ground in a new region.

What We Offer:

• Competitive salary and benefits package.
• Flexible working hours, allowing you to manage your own time effectively.
• Exciting and diverse challenges! Each day will present new opportunities for growth and development, taking your career to the next level.
• A diverse team of talented individuals from 35+ different nationalities

The formal yet equally important part

Donkey Republic is a purpose-driven impact company in the micro-mobility industry, dedicated to delivering top-quality services and bikes to our riders and partners. Since our inception in 2014, we have grown to become a leading provider of flexible, affordable and more sustainable mode of transportation to communities and partner cities.

We are committed to fostering a culture of innovation and collaboration. We believe in empowering our employees to take risks, try new things, and push the boundaries of what is possible. In addition to our commitment to excellence, Donkey Republic is also deeply committed to sustainability and social responsibility.

Donkey Republic is a publicly traded company listed on the Nasdaq First North Growth Market.

The company was listed in 2021 to onboard investors and support its growth and expansion into the European Market, and to continue securing its foothold and developing its market position in the European Micro mobility space. With over 20,000 Donkey bikes successfully implemented, Donkey Republic aims to grow its business and fulfill its vision of making urban city life quality better through responsible bike sharing.

We are looking forward to hearing from you !

For more information or questions please contact us at [email protected]

Perks and benefits
This job comes with several perks and benefits

Flexible working hours
Free coffee / tea
Near public transit
Social gatherings
Free friday beers
Central office