SEO and SEM Specialist - Food & Water Division

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world-leading technologies that inspire progress in vital areas, including energy, food, water, and shipping.​

What will you do?
As a division, serving a wide range of industries with a comprehensive selection of innovative solutions, we have a substantial web estate that requires ongoing maintenance and optimization. Your initial tasks will include conducting a comprehensive keyword analysis and implementation and optimizing on-page elements such as meta descriptions, alt tags, and headers across all our pages. You will also ensure compliance with emerging regulations affecting web content and make necessary changes accordingly.

As these foundational tasks are established, your role will evolve to include more performance marketing responsibilities. You will leverage SEM to identify high-converting keywords and continuously optimize both organic and paid web performance. You find the ever-changing algorithm exciting and tackle challenges head-on, whether it’s updating thousands of photo alt-texts or using GenAI to create compelling video ads. Your responsibilities are:

• Continuously optimize web copies and landing pages for search engines.
• Improve and keep track of the ranking of chosen keywords in SEMrush.
• Remove, redirect, or improve low-performing landing pages.
• Maintain the site, ensuring information is accurate and compliant with regulations.
• Manage search engine marketing campaigns, including search, display, and native ads.

• Keep track of the latest search engine updates, analyze impacts, and provide recommendations.
• A big project will be an entire web optimization initiative across the whole company.

Who are you?
Are you a proactive and curious digital marketer with a passion for optimizing web and ad performances? Do you enjoy working with websites and are eager to develop your SEO and SEM skills? If you’re looking to join a diverse digital marketing, we have the perfect opportunity for you! The skills we are looking for are:

• Proficient in SEO tools (e.g., SEMrush preferred).
• Proficient in CMS (Optimizely preferred).
• Proficient in web analytics tools.
• Experience in Google Search Console is a plus.
• Experienced in Google and Bing Ads.
• Motivated and excited about achieving goals and KPIs.
• Fluent in English.

Experience is key, in terms of education we will prioritize relevant work experience with SEO/SEM versus education. You're a results-driven professional with a keen eye for detail, excelling in routine tasks. Your strong acumen, quick learning ability, and agility help you adapt and thrive in dynamic environments.

At Alfa Laval, we embrace a hybrid work model, allowing you to work from home when it aligns with your tasks. This position is based at our Copenhagen office in Søborg, with an expected travel commitment of approximately 15 - 25 days per year, mostly to other Alfa Laval sites in Nordic cities.

What’s in it for you:
At Alfa Laval, you’ll be part of a team with a strong purpose: advancing sustainable solutions that make a difference globally. You’ll join a diverse, international digital marketing team where you can tap into world-class expertise without compromising work-life balance. Here, we learn from each other every day, building knowledge together. Plus, with Alfa Laval’s global presence, there are exciting opportunities for career mobility across the Nordics and beyond.

For more information, please contact.
Digital Demand Manager, Aqua Chiu, via SMS at +45 27 77 85 71.

Talent Acquisition Partner, Claus Wiinholt on [email protected]

Please send your application and resume through the link below no later than 24th of November 2024

We are conducting a continuous review of received applications. We do not accept applications via email, they will be deleted, due to General Data Protection Regulation (GDPR).

We look forward to hearing from you soon!

We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.

At Alfa Laval, we pride ourselves on creating an inclusive and dynamic workplace that values diverse perspectives and experiences. While we typically welcome applicants from all locations, for this role, we are prioritizing candidates who are currently residing in the region of Øresund or have an established presence in the area.

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Location: Soborg