Senior Product Marketing Manager, Team Lead Marketing, Commercial and Customer Success · DK - Copenhagen
3Shape
Are you an experienced marketer looking for a new opportunity in MedTech to better patient care? Join 3Shape’s growing Marketing team to take lead on launching next generation dental solutions!
If you are motivated working in a global environment, on high-visibility projects, and making a difference with the products you market, then this may be the position for you!
In this role you will be responsible for the strategic Marketing development and execution of our flagship-product ‘TRIOS’ – leading the commercial positioning, launches, and strategic projects. You will generate high impact within this area, and with focus on defining and delivering the GTM roll-out and communication strategy, commercial value proposition/positioning/messaging, product branding/naming, sales tracking, and key strategic meetings. You will represent TRIOS Marketing, working alongside many cross-functional teams with close collaboration with Product Management, various Commercial teams, and local affiliates.
You will be joining the ‘Product Marketing & Global Events team’ consisting of 10 stellar Marketing and Event Managers, where you will have direct leadership of 4 Product Marketing Managers. The full team has the responsibility of implementing marketing commercialization of 3Shape solutions (hardware, software, services, accessories) for all relevant customer segments, securing organizational readiness across all relevant functions. Additionally, the team provides sparring and best practice sharing to local markets, promoting product communication across the organization.
Your responsibilities:
- Deliver best-in-class product launches; defining strong strategic conception, goal setting, competitor mapping, stakeholder management, and project management.
- Develop competitive positioning, value propositions, key selling points, and enticing product messaging.
- Generate insights and trends within digital dentistry to identify strategic opportunities.
- Takes initiative to optimize processes, projects and experiences within Marketing.
- Team lead for 4 Product Marketing Managers, supporting their growth and development, and project progress.
Professional competencies:
- Master’s degree in Marketing, Communications, Brand, or similar.
- +8 years of marketing experience in a global organization
- 1-2 years of direct leadership experience
- High stakeholder-, time- and project-management skills
- Experience developing complex cross-functional projects in B2B and B2C GTM models
- Ability to translate technical product information into commercially crafted product messaging
Join us in shaping a company culture that makes Monday mornings worth it.
We are an exciting, visionary, and international place to work. But most of all, we are a diverse group of over 50 different nationalities who all contribute to an awesome company culture. We partake in social clubs, monthly social activities and various in-team activities as well. If that’s not enough, then add on:
- An attractive healthcare package to keep you fit and well.
- Breakfast every day, and a delicious and healthy lunch cooked by our private chefs.
- Good work/life balance e.g., work from home policy for up to 2 days per week.
- A joint purpose: to enable dentists to provide superior dental care to every patient, every time.
Staying true to our values and DEI efforts, we encourage all relevant applicants to apply, and we ask you NOT to add any photos or sensitive information (age, marital status, nationality) during the application process.
We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.
About us
3Shape started with a simple idea - to make 3D scanning better. First, we applied it to the hearing industry, then we succeeded in dentistry. Twenty years later, 3Shape has 2,000+ employees globally. With the help of dental professionals and amazing colleagues we’re creating award-winning scanning and CAD/CAM solutions to change dentistry together! Together, we contribute to a better world. Experience the everyday #lifeat3Shape across the globe on LinkedIn.
Department
Marketing, Commercial and Customer Success
Locations
DK - Copenhagen
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