Head of BU Marketing (Video), Proposition & Product Marketing

In the role as Head of Video Marketing you will contribute to our purpose of Bringing People Closer here at Jabra, a part of GN.

You will help shape the Jabra video portfolio, owning the development of compelling, insight-driven value propositions and the creation of exciting & differentiated product stories & messaging.

You will steer all marketing aspects of new video product introductions, working closely with the product management team on building the proposition, right through to cementing the plans to bring solutions to market with impact.

The team you will be part of:
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other marketing leaders responsible for headsets, software & services, and more. Crucially, you’ll serve as the bridge between the product organization, the marketing function and the teams in the regions.

Passionate about products, and even more passionate about storytelling, the tight-knit Proposition & Product Marketing team are unashamed customer-geeks. Whether that’s putting our end-users and IT decision makers at the heart of our value propositions, or crafting sell-in decks to inspire both internal and external customers, the team is responsive, supportive of each other & results-driven.

The role is supported by a Senior Product Marketing Manager and reports to the VP, Global Proposition & Product Marketing based in London.

Your contribution is appreciated, and you will:

• Assume ownership of the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
• Own the definition of the target audience (the ”who”) and determine the key messaging (the ”what”) based on close internal stakeholder engagement.
• Oversee the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in-house creative team, digital marketing, PR etc.
• Create propositons & messaging (incl. verified claims) tailored distinctly towards customers (end-users & ITDM), channel partners & alliance sellers.
• Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
• Act as the bridge within the marketing function that interfaces with the Video business unit and product management organization at all levels.
• Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
• Develop & deliver enablement/training material (for internal and external audiences), plus compelling, high-impact sell-in content for customers.
• Contribute into thought-leadership, social media, and in-life campaigns that relate to the Video/Meeting Room portfolio, striving to increase the share of voice that Video commands across internal teams.
• Act as as spokesperson for the Jabra brand at major events/press launches on topics relating to the Video portfolio

To succeed in the role, we imagine that you

• Are an outstanding communicator that can present with confidence and impact to both internal & external audiences.
• Have experience working in a global technology company or managing
  hardware product portfolios.
• Have an in-depth understanding of the video/meeting room category, and can demonstrate a strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
• Have a track-record of working with major ecoystem partners such as Microsoft, Zoom or Google
• Bring product marketing experience (global or regional) of minimum 8 years.
• Possess a creative mindset, with the ability to craft inspiring stories and make these come alive visually (via eLearning, PowerPoint etc.)
• Are curious about the WHY and the WHO, including the ability to re-evaluate existing beliefs and uncover insights that lead to compelling propositions.
• Exhibit strong stakeholder management and interpersonal skills, with the ability to network across functional boundaries and collaborate with others.
• Are a self-starter with who can hit the ground running, with lots of energy, drive and sense of urgency when needed.
• Consider yourself to be adaptable to change, with the ability to prioritize and keep a cool head in a fast-moving environment.
• Can be flexible to occasional international travel, based on business need.

At GN we pride ourselves on encouraging flexible working whenever possible. We trust our people to get the job done, to know when in-person collaboration is better than hybrid, and to be present when it's needed most.

We encourage you to apply
Even if you don’t match all the above-mentioned skills, we will gladly receive your application if you think you have transferrable skills. We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well.

We are committed to an inclusive recruitment process
All applicants will receive equal consideration for employment. As such, we encourage you to submit your CV without a photo to ensure an equal and fair application process.

Should you have any specific requirements for the interview please let the hiring manager know upon accepting invitation to interview.

How to apply?
Use the ‘APPLY’ link no later Friday 6th December 2024. Applications are assessed on a continuous basis, so don’t wait to send yours.

On a time crunch?
Feel free to only submit your up-to-date CV including a few sentences outlining your motivation for applying – quick and easy.

Join us in bringing people closer
GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and motivated by innovation, we deliver technology that enhance the senses of hearing and sight. We enable people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses and provide great experiences for audio and gaming enthusiasts.

We hope you will join us on this journey and look forward to receiving your application.

Pay Transparency Notice:

The target annual base salary for this position can range from $130K - $195K. In addition, you may be eligible for a discretionary bonus if you are an active employee as of fiscal year-end.

Compensation for roles at GN depend on a wide array of factors including but not limited to location, role, skill set, and level of experience. To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays.

Equal Opportunity Employer
GN Audio/Jabra makes life sound better by developing intelligent sound solutions that transform lives through the power of sound, enabling you to hear more, do more & be more than you ever thought possible. Our integrated headset and communications solutions assist professionals in all types of businesses in being more productive. Our wireless headsets and earbuds are designed to fit any lifestyle - from sports enthusiasts to commuters and office workers. Jabra is part of the GN group, which operates in more than 90 countries across the world. Founded in 1869, GN group today has more than 6,000 employees. GN Audio an EEO Employer and does not discriminate in employment based on race, color, religion, gender, national origin or ancestry, age, disability, veteran status, military service, sexual orientation, genetic information, or gender identity.

View The EEO is the Law poster and its supplement

View the Pay Transparency Nondiscrimination Provision

E-Verify
GN Audio / Jabra participates in E-Verify. View the E-Verify poster here. View the Right to Work poster here.

Disability Accommodation
If you have a disability and you believe you need a reasonable accommodation to search for a job opening or to submit an online application, please e-mail [email protected] or call 978-606-2210. This email and phone number is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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Location: Home Office (North America)