Field Marketing Manager DACH (m/w/d)

• Applications are considered on a rolling basis
• Köln
• On-site

Job Description
It’s an exciting time to join us at Lime! As we grow from Sweden's favourite CRM into a dominant player across the Nordics and Europe, we're ramping up our field marketing organization to take on the giants of the CRM industry. Germany is our newest market, and we started our operations here 2021 with a focus on the utility & energy sector. This is your chance to help us expand our brand and grow our CRM business in the German energy market. Are you ready to make a real impact and join our vibrant marketing team?

Our dedicated team in Germany are driven by a passion for our products, culture, and a truly dynamic work environment. We’re looking for someone with an entrepreneurial mindset, with the ambition and skills to elevate our efforts and bring our message to life for our German target audiences. As our new Field Marketing Manager, you’ll work hand-in-hand with the sales team in Germany, shaping local campaigns and activities to increase brand visibility, drive pipeline and sales.

Your Role and Impact

You’ll be a key member of our marketing department, closely collaborating with our German sales team to drive strategic and tactical marketing initiatives. You’re someone who enjoys being on the ground, taking initiatives and do multi-channel activities to promote our brand and product solutions. Together with our team in Sweden, you’ll implement central marketing campaigns in the German market while also customizing them for a local audience.

To maximize our reach, you’ll manage and lead your own projects, working with German sales managers on initiatives like partnerships, PR, campaigns, fairs & events, and webinars. You’ll connect with partners, engage customers and prospects, and create content that spans the customer journey—from brand awareness to customer advocacy. Your creativity and drive will help us engage audiences, support sales, and grow our business. Tracking local performance metrics and setting action plans will also be key to ensuring our goals are met.

Responsibilities

• Drive Brand Awareness: Boost our presence among target audiences in Germany – specific within the utility industryLead Demand Generation: Work with the local sales team to manage pipeline growth, conduct ABM and local sales campaigns, keeping German website up-to-date
• Develop Strategy: Shape and execute the local marketing strategy, overseeing budgets and resources
• Expand Partnerships: Build networks and foster collaborative marketing activities with partners
• Localize Group Initiatives: Implement group-wide marketing initiatives and campaigns for the German market
• Measure Success: Monitor and analyse campaign performance, and local KPIs, making improvements as needed

Work with great people
Anna-Mari Ewing

Sales Operations Specialist

"If you express your ambitions and what you need, then there are really great opportunities for a career here."

Matilda Alm

Account Manager

"At Lime, I thrive with fantastic colleagues and an inspiring culture. Opportunities to be challenged and grow as an Account Manager make each day exciting and unique."

Terry Ilebode

Software Engineer

"It is all about holistic growth support in all aspects of my life. Lime not only encourages me to be a great software engineer but also provides an enabling environment to become a better person."

Henrik Kjærvik

Head of Expert Services

"The best thing about working at Lime, except for the people of course, is the flexibility and opportunity to develop your own career according to your own ambitions and goals."

Anna-Mari Ewing

Sales Operations Specialist

"Om du ger uttryck för dina ambitioner och vad du behöver för stöd, så finns det stora möjligheter att utveckla din karriär med oss."

Matilda Alm

Account Manager

"På Lime trivs jag med fantastiska kollegor och en inspirerande kultur. Möjligheterna att utmanas och växa som säljare gör varje dag spännande och unik."

Terry Ilebode

Software Engineer

"Lime ger mig ett holistiskt stöd i alla delar av mitt liv genom att både utmana mig som mjukvaruutvecklare och ge mig stöd i min personliga utveckling."

Henrik Kjærvik

Head of Expert Services

"Det bästa med att jobba på Lime, förutom kollegorna så klart, är flexibiliteten och möjligheterna att utveckla din karriär i linje med dina egna mål och ambitioner."

Skills & Requirements
A degree in Marketing, Communication, Business Administration, Sales, or a related field would be great, but we’re more interested in your skills and drive to make a difference.

You bring at least 3-5 years of experience in B2B marketing, ideally within tech or SaaS companies. You’re known for your hands-on approach, entrepreneurial and growth mindset, and your ability to work effectively with both sales and marketing teams.

With a keen eye for new ideas and a proactive attitude, you know how to create buzz and impact. You’re a strategic thinker but also practical, and you’re not afraid to take action to bring ideas to life. Speed and adaptability come naturally to you, and you’re comfortable making decisions to move projects forward.

Skills & Requirements

• Languages: Proficiency in German and English (corporate language)
• Networker: Comfortable with outreach and relationship-building
• Digital Savvy: Knowledge of social media, digital marketing, and events planning
• Project Manager: Skilled in organizing, budgeting, and tracking results
• Cross-functional Success: Proven ability to collaborate with sales and marketing teams
• Tech Tools: Experience with CRM, Marketing Automation, Wordpress (or other CMS)

Bonus Experience

• Agency collaboration and PR
• B2B digital marketing expertise
• Prior work in international settings or the tech/SaaS industry

Your Personality

• Entrepreneurial: Visionary with hands-on skills, always ready with new ideas
• Creative and Analytical: Strategic in thinking, operational in execution
• Self-Starter: Takes initiative and doesn’t wait for permission
• Courageous: Trying new things, test, learn and adapt
• Dynamic: Able to manage multiple tasks and spanning different domains
• Collaborative: A true team player who can network and generate opportunities

Who will you be working with?
With a strong and dedicated marketing team at our headquarters in Lund, we create most of our content centrally and adapt it to our local markets with the help of a growing team of local field marketers in our European offices. You will join a team of 17 marketeers with expertise in SEO, graphic design, copy writing, web development, product marketing and more. We work closely together on multiple parallel projects and love to bounce ideas between each other. On top of that, we share a passion for music and just having fun together.

What will the recruitment process look like?
We would love if you could join our team as soon as possible, but we are also committed to finding the right match. During the process you will have the opportunity to meet other members of our team. The recruitment process is as follows;

• Initial short interview with HR
• Deep interview with Head of Field Marketing
• Short interview with local Sales Manager and CMO
• Case with 2 team members
• Final interview with CEO and BU director

#LI-KN1

Great Place to Work

• Conferences & social activities
• Training & growth
• Work/life balance
• Freshly brewed coffee, fizzy drinks & snacks
• Health & wellness
• Building Lime together
• Konferenser och sociala aktiviteter
• Träning och utveckling
• Balans i (jobb)livet
• Kaffe, dricka och fika
• Hälsa och välmående
• Bygga Lime tillsammans

About the company
At Lime, you find a listed company with 9 offices in 6 countries. Founded in 1990 we have been growing by approximately 20 % per year since 2000 – a pace we intend to keep. In 2020 we opened our first non-Nordic office in The Netherlands. Since then, we have entered Germany, and are continuously working on further expansion and acquisition strategies. But those are just facts and figures. The truly great thing about Lime is the people working here. We are a caring and high performing group of people who spread customer love. We go all in to create a world where every customer experience exceeds expectations, making customers’ lives easier through spot-on software and on-point expertise. Something that is still unique for a software company like Lime is that we own the entire product life cycle ourselves. We take care of software development, delivery, and support. We are responsible for keeping the chain intact and running smoothly. We call it #dontbreakthechain