Senior Innovation Marketing Manager (12-month contract)

Job Description

Want to develop a new play proposition that Girls will fall in love with, from scratch?

As part of the Innovation Marketing team in the Creative Play Lab, you will act as a marketing lead on a high-profile innovation mission. There’ll be plenty of opportunity to put your creative and commercial muscles to the test, and work with senior collaborators, our creative partners and your fellow play inventing team to design and derisk a new play proposition for Girls.

This role will be instrumental in bringing innovations through from discovery to launch; shaping unique proposition territories and exploring distinctive brand, comms, channel and distribution strategies that ensure LEGO continues to resonate in the market as the pioneer in play.

No one day will be the same; some days you’ll be on the floor playing with kids, some you’ll be concocting consumer or shopper experiments and others you’ll be co-developing the product roadmap.

Please note:

• This is a 12-month contract.
• No relocation support is offered for this role.

Core Responsibilities

• Strategic Marketing: developing future-fit and highly consumer-centric value propositions.
• Brand Strategy: creating brand frameworks and new positioning strategies that bring the value proposition to life in the hearts and minds of consumers and shoppers.
• Experiments: planning experiments that derisk our strategic hypotheses and prove their commercial viability.
• Stakeholder Management: building trust and ensuring strong buy-in through close collaboration with key internal partners.
• Innovation: comfort in ambiguity, test & learn and iterative approaches to bring innovations to life.
• Commercial Viability: identifying new growth opportunities including early business modelling and opportunity sizing.
• Go-to-Market Strategy: turning strategy into new, relevant and highly engaging brand experiences across and beyond the LEGO eco-system.
• Consumer Insights and Analysis: using multiple data sets to extract new knowledge about consumer, culture and commercial for evidence-based innovation marketing.

Play your part in our team succeeding
Creative Play Lab exists to create a compelling innovation pipeline consisting of new and engaging LEGO experiences that delight and inspire the builders of tomorrow. To do so, it is essential that we see opportunities, understand audience needs, formulate propositions to meet those needs, ensure the propositions are communicable and commercially viable. No proven path exists; through astute observation and evidence gathering, experimentation and rapid iteration, we derisk strategies and ensure commercial viability.

Our strategic marketers are core to shaping all new innovations from seed to scale, within the Innovation Marketing team. The Senior Innovation Marketing Manager role will play a crucial role in the development of consumer-centric and commercially viable innovation strategies.

Do you have what it takes?
Experience and track record are more relevant than specific education. We would love to meet applicants from a diverse set of backgrounds.

You’ll need to demonstrate:

• Experience working with marketing and brand strategy in the context of innovation.
• Strong commercial approach and understanding. Ideally, previous experience in commercially sizing opportunity spaces and new experiences.
• Track-record of taking innovations from the blank page to proven, scaled business and grabbing headlines with novel activation experiences.
• A passion for collaborating with dedicated individuals to share diverse thoughts and practices to develop stronger outcomes.
• Experience across a number of industries or sectors, bringing a fresh perspective, set of case studies and tools into the team.
• A personality that thrives working with high level of uncertainty and ambiguity and comfortable finding and taking ownership of the direction to go.
• Strong communication skills and proficiency in English (presentations, workshops, discussions).
• A love of play and a passion for improving the lives of children and their parents.

Your superpowers will likely include:

• Human curiosity
• Commercial competence
• Storytelling
• Growth hacking
• Experimentation
• Gut Instinct
• Problem solving
• Playfulness

#LI-NS2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  • Billund, Denmark
  • London, United Kingdom
• Job ID:
  0000020116
• Category
  Sales, Marketing & Product Management