Head of Marketing - Nordics

Job Description
Our outstanding NORDICS marketing team is looking for its newest member: an inspirational leader. To develop and implement the brand’s marketing strategy across different consumer & shopper audiences and retail channels. And with the objective of strengthening the brand equity, market penetration, and Consumer sales Nordics.

Core responsibilities:
The Head of Marketing will be developing a team across multiple countries & Marketing functions to deliver high impact, innovative and commercially focused programs to build the LEGO® brand. Ensuring that the LEGO Group are the leaders in children’s marketing.

This role is encouraged to play a pivotal role leading a current and growing, team of marketing professionals so strong leadership capabilities are essential in the success of this role. The successful candidate will be reporting to General Manager BU NORDICS.

• Responsible for development and implementation of the marketing strategy to increase the brand penetration among local kids by implementing the outstanding consumer and shopper marketing.
• Ownership and management of the entire marketing budget for the business unit.
• Key member on the BU Leadership Team, involved in setting strategic direction & strategy to ensure the business delivers against growth targets.
• Strong focus on team development, building bench strength for the organization.
• Responsible to build and develop local related occasion-based campaigns.
• Partnership across senior levels of management with Media agency, PR agency, Creative agency, Movie partners, external 3rd party partners and Retail partners.

Play your part in our team succeeding!
The LEGO Group strives to reach as many children globally as possible to encourage and develop the builders of tomorrow.

Our Business Unit, called LEGO® NORDICS is one of the areas within the Western Europe Market Group. We strive to keep up with the fast-growing business and organization, we are seeking talents to help secure our long-term growth and success in the region.

In the Marketing department we are heading up full end to end marketing activities including marketing strategy development, campaign planning and its execution across consumer, shopper and in-store marketing to strengthen the brand equity, market penetration and drive the commercial success of the business. The department is made up of 3 marketing subject areas with different functional responsibility: Brand Marketing, Trade Marketing & Digital Marketing, and with team members spread across two locations: Istanbul and Athens.

The role is based in the new LEGO® Campus in Billund, offering an exciting, inspiring, and flexible work environment – and a little fun as well!

Do you have what it takes?
We are looking for a strong candidate with a degree preferably in marketing or economics. Solid working experience and consistent track record on business performance and leadership within marketing functions Director or Senior Manager level (preferably in FMCG). Also, experience from working internationally or with international companies/brands will be positive evaluated.

• Commercial growth mindset should be persistent, self-motivated and highly driven, and have a can-do mentality.
• Strong passion for working across functions (sales, marketing, operations and leadership teams).
• Experience in previous jobs for team management.
• Strong English skills (Written & Oral).
• Available to travel on an occasional basis (within NORDIC countries and Europe).

Please Note: No relocation assistance is offered for this position. We have planned to conduct interviews from start January 2025 so, if possible, please hand in your application before the season break.

#LI-JT1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000021238
• Category
  Sales, Marketing & Product Management