Head of Brand -WIDEX Global Marketing · Lynge, Copenhagen Region, Denmark

Driven by the passion to improve quality of people’s lives, WS Audiology continues to grow as market leader in the hearing aid industry. With our commitment to increase penetration in an underserved hearing care market, we want to accelerate our business transformation in order to reach more people, more effectively.

About Widex
Widex is one of the key players in WSAs brand portfolio. As one of the world's leading brands for hearing aids, Widex was founded in Denmark in 1956. Since our beginning, our ambition has been to create the absolute best hearing aids to deliver the most natural sound. The pursuit of natural sound guides everything we do. Leading audiological research, quality craftsmanship, intuitive design, and exceptional support all play essential roles. Yet, it is the unique technology behind natural sound that truly sets us apart. With each technical advancement, we get closer to the ultimate achievement - sound so natural you can forget about your hearing loss. Sound like no other, naturally perfect.

About the Team
You lead a team of dedicated, international and diverse individuals who are collaborating
closely with business lines to successfully launch and promote differentiated products in the market. This entails developing a comprehensive and effective brand strategy that encompasses launch execution, campaign and communication development, commercial training, and more. You will be working closely with business lines, markets and regions to ensure well-coordinated and impactful product launches tailored to regional needs.

What you will do

Team Leadership:
• Team Management: Lead and manage multifunctional team of 6 including Brand and Campaign Managers, Content Managers, Commercial Audiology & Training Managers
• Creates a climate where people do their best and recognize the value that different perspectives bring.
• Creates an efficient and scalable organization and ensures the team can adjust to changing demands.

Brand Strategies:

• Brand strategy: Accountable for the Brand Strategy, incl. developing the long-term brand plans and annual Strategic Marketing Plan.
• Brand price positioning strategy: Work closely with Business Lines to develop pricing strategies that align product differentiation with brand positioning.
• Portfolio strategies: Work closely with Business Lines to translate portfolio strategy into brand strategies and coherent business line strategies.

Brand Positioning and Communication Plans:

• Brand positioning: Craft and maintain differentiated brand identity.
• Brand communication: Prepare plans for campaigns, targets, channels, price, communications for branded product launches ensuring that the communicated value of the products is clear and compelling.
• Consistent Messaging: Ensure all communication materials consistently reflect the brand’s voice, tone, and visual identity.

Market Preparation and Launch:

• Launch execution: Execute on product launch strategies through target marketing campaigns and market assets, working with business lines to create marketing collateral.
• Campaigns: Develop and qualify Campaign Value Propositions and create new product campaigns and assets. Work closely with business lines, markets and Regions to execute on campaigns.
• Sales Training: Develop training materials and programs to educate sales reps on product features, benefits, and competitive advantages based on market execution inputs from Business Lines.

In-market management

• In-market monitoring: Collaborate closely with the regions to monitor performance.
• Marketing optimization: Apply corrective marketing actions as needed to improve performance.

What you bring
If you are a highly motivated individual seeking to make a significant impact on our Widex’ business results, we encourage you to join us. Your qualifications and personal competencies align with our commitment to excellence and innovation in audiology. Here's what we're looking for:

Experience

• Minimum of ten years’ extensive experience in brand management, in an international customer-centric organization
• Track record in product launches and in taking markets on a clear journey to success
• Strong experience in independently and successfully leading strong brands
• Experienced in stakeholder management and effectively working in a matrix organization
• A good sense for the needs of the local sales organization
• International, ideally global work experience

Personal competencies

Driving Results:

• Consistently achieving results, even under tough circumstances.
• A people-oriented person who is always looking for solutions and bringing quality improvements, with a “can-do” attitude

Learning Agility:

• Demonstrated ability and attitude to learn, adapt, and thrive in changing situations.
• A creative and motivated individual to drive and bring new ideas to the team
• Provide innovative thinking and strategies which includes analyzing market and consumer trends

Managing Stakeholders:

• Excellent interpersonal and intercultural skills working with global stakeholders
• Display strong communication and stakeholder management skills to work with people across all levels and seniority

We can't wait to hear from you, so send your CV, no application needed, as soon as possible, but no later than January 3rd, 2025.

Who we are
At WS Audiology, we provide innovative hearing aids and hearing health services.

Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

With us, you will become part of a truly global company where we care for one another, welcome diversity and celebrate our successes.

Sounds wonderful? We can't wait to hear from you.

WS Audiology is an equal-opportunity employer and committed to creating an inclusive employee experience for all. Regardless of race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status we firmly believe that our work is at its best when everyone feels free to be their most authentic self.

Department
Global Marketing

Role
Wholesale Brands

Locations
Lynge, Copenhagen Region, Denmark