Marketing Specialist

Hoyer, Hadsten
Hoyer is growing and our ambitions are big.

We are proud to play an important role in the global green transition. By reducing energy consumption and CO2 emissions, our high-performance motors, digital solutions, and operations services help the global marine, industrial manufacturing, and energy sectors become more environmentally and economically sustainable.

Our customers are global and our offices all over the world. We are a team of 250 people, with a truly international mindset and a diverse, collegial, and entrepreneurial way of doing our work.

We take pride in “Outsmarting the Ordinary Together”. Our products and services make a real and measurable impact in improving our customers’ businesses and shaping a more sustainable tomorrow.

And now we need help spreading the word and taking our business to an even higher level.

The Job:
We’re currently looking for a talented Marketing Specialist for our Marketing department at our European head office in Hadsten.

You’re a modern marketeer and communicator – meaning you are not an IT expert but your digital skills are well honed. You understand how to make inbound marketing work in a B2B environment – both in terms of the medium AND the message.

Your job will be to help further develop our inbound marketing efforts – from setting up processes and systems to producing messaging and content - in close cooperation with our sales and product development teams. This is a position where you will sharpen your business acumen, get to use your creative talent and learn about how marketing can create commercial results.

We are looking forward to welcoming you in our team as soon as possible. Your main tasks will consist of the following:

• Content Creation and Campaign Support:
  • Assist in creating compelling marketing and sales enablement materials, including brochures, videos, and presentations.
  • Support the execution of multi-channel campaigns targeted at different global segments.
  • Contribute to storytelling efforts that position Hoyer as a green transition partner.
• Digital Marketing and Social Media:
  • Manage and update social media platforms, including LinkedIn and WeChat, to enhance visibility.
  • Assist in optimising digital campaigns using tools like Google Ads and LinkedIn.
  • Analyse and report on digital performance metrics to guide improvements.
• Event Coordination:
  • Collaborate on trade fair preparation, including coordinating with stand builders, show organisers, and partners.
  • Represent Hoyer at international trade fairs, supporting logistics and marketing activities.
  • Coordinate customer events and be able to handle a sometimes hectic and chaotic, but always rewarding process.
• Market Research and Insights:
  • Conduct competitor and market analysis to identify trends and opportunities.
  • Support the development of market-specific messaging.
• Internal and External Collaboration:
  • Work closely with the Sales Team to ensure marketing initiatives align with business goals.
  • Liaise with external vendors and partners for content production and campaign execution.

What You Bring:
You have a bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) and a minimum of 5 years of experience in B2B marketing, with a focus on digital strategies and tools. Furthermore, the following skills are relevant for this position:

• Proficiency in digital marketing platforms, including CRM (e.g., Salesforce), CMS, and email marketing systems.
• Experience with LinkedIn Ads, Google Ads, SEO tools, and analytics platforms.
• Familiarity with Adobe Creative Suite (Photoshop, InDesign, Premiere Pro) and Microsoft Office.
• Strong analytical skills to interpret campaign performance and derive actionable insights.
• Fluent in Danish and English. Fluency in Chinese or German is a strong plus.

Additionally, you are described by the following character traits:

• You are curious, proactive, and ready to dive into various marketing tasks.
• As you will have a lot of autonomy, you are good at working both collaboratively in a team and independently with minimal supervision.
• You have strong organisational skills and can manage multiple projects simultaneously. We work in an open office environment that encourages collaboration and teamwork.
• You are enthusiastic about contributing to Hoyer’s mission of outsmarting the ordinary and driving sustainable growth.

What We Bring:

• Impactful Work: Be part of a team driving meaningful change in sustainable energy solutions.
• Global Collaboration: Work with colleagues and partners across Europe, Asia, and North America.
• Professional Development: Enjoy opportunities for skill-building and career advancement.
• Flexible Work Environment: Benefit from a hybrid setup with flexible working hours to support work-life balance.
• Inclusive Culture: Join an organisation with a high level of employee satisfaction and a collaborative mindset.
• Competitive Salary

Are you ready to help shape Hoyer’s future and contribute to global growth? Send your CV and cover letter detailing your experience and enthusiasm for the role. Applications will be treated confidentially.

Learn more about Hoyer Motors here: www.hoyermotors.com.

If you have any questions, please contact

Brian Woodward
Global Head of Brand and Marketing

Phone: +45 8765 6407

Application deadline:
As soon as possible