Content Strategy Executive

WHY ESOFT?
Esoft belongs to Esoft Group, a leading player in the global real estate marketing sector, known for innovative solutions and high standards. Esoft caters to real estate photography companies worldwide in post-production services. With a strong presence in key markets like the US, Europe, Australia, and New Zealand, we’re the preferred choice for companies looking to enhance their services and efficiency.

If you are looking for a global culture with a dynamic, fast-paced environment that encourages you to grow and develop diverse skill sets, this is for you.

We’re seeking an experienced, dynamic, creative Content Strategy Executive to join our Marketing Department. Your position is a key role to maintain a strategic direction in each content piece, whether short form, long form content, infographics or videos, to strengthen our brand’s voice.

If you are passionate about marketing, love content and have some crazy innovative ideas brewing in your mind, we’d love to have you on our team!

You will get abundant opportunities for professional growth and an impressive career trajectory, complemented by competitive compensation, health benefits and travel packages. We also offer hybrid word settings and mentorship from experts.

OBJECTIVES OF THIS ROLE

• Developing and executing content strategies that align with our organization's goals.
• Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns.
• Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance.
• Engaging and managing relationships with internal and external stakeholders.
• Working with the product and sales team to ensure the content complies with content governance guidelines and policies.

YOUR TASKS

• Owning the creative concept and content strategy for Go-to-market campaigns, Lead generation campaigns, and marketing projects. Managing the entire content creation process from ideation to publication.

• Identifying trends, content gaps and target audience preferences.

• Ensuring content creation for different platforms and distribution across multiple platforms and channels.

• Developing and studying essential KPIs and metrics of content performance by working collaboratively with the Product Marketer, Growth Marketer, and Visual Executive.

• Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly.

REQUIREMENT:
Required skills and qualifications

• Bachelor’s degree in communications, marketing or a related field.
• Extensive experience with content creation, strategy building and content marketing.
• Exemplary interpersonal, verbal and written communication skills.
• Excellent planning and management skills to oversee multiple content campaigns.

Preferred skills and qualifications

• Strong critical thinking, innovative thinking, and project management skills

• Familiarity with email marketing and social media marketing campaigns.

• Strong understanding of SEO principles and keyword research.

• Ability to work with customer relationship management (CRM) and marketing automation software.

Working time: Mon-Fri, flexible hour, extra WFH

Location: Han Viet Tower, 348 Kim Nguu, Minh Khai, Hai Ba Trung, Hanoi

Candidate is expected to onboard after the Tet Holiday.

WHAT WE OFFER
We offer you an opportunity to continue building your career in an international and successful company with market-leading, innovative solutions. In every business unit and in every office around the world, Esoft has always been driven by a strong team spirit and an even stronger sense of pride. We strive to provide an interesting workplace, where people work and interact across cultures and time zones. We cherish creativity and innovation, and we invest in training and development of employees.

• Attractive salary
• 100% SHUI in probation, premium healthcare package for individuals and family
• 12 AL/ year and 12 WFH days/year
• Daily meals provided
• Experience in increasingly challenging and engaging real-world QMS projects.
• Experience in an international company with the culture that encourages and fosters creativity, innovation, respect and equality
• Opportunity to learn from experienced leaders and managers
• Attendance in meetings, events, networking opportunities and training courses

If you have any questions, feel free to contact us at [email protected].