VP, Digital Marketing

VP, Digital Marketing City: Copenhagen V Country/Region: DK Application Deadline: N/A Are you a dynamic and visionary leader with a passion for digital marketing? Do you thrive on empowering teams and driving strategy that will shape the future of our global brand? … If so, this could be the role you’ve been looking for!

We are seeking a dynamic and visionary Vice President, Digital Marketing to drive our digital marketing strategy and elevate our brand to new heights. This person will be responsible for developing and executing a comprehensive digital marketing strategy to enhance our global brand presence, drive customer engagement, and increase sales across digital channels.

This executive role requires a strategic thinker with a deep understanding of digital customer marketing trends, a passion for the luxury market, and exceptional leadership skills to guide a high-performing team.

Key Responsibilities

Digital Strategy Development: Define and execute digital marketing initiatives, across website, email marketing and loyalty programs, customer data bases and personalization use cases in all owned channels. Strongly collaborate with Digital & Technology (D&T), SEO/SEM, social media and paid advertising teams. Continuously optimize strategies based on performance metrics and market trends.

Strategic Leadership: Develop and implement a global digital marketing strategy aligned with the company's overall goals and brand vision to grow brand penetration through an elevated brand execution, always on media pressure and a superior omni-channel customer experience. Ensure the strategy leverages digital channels and, new to Pandora, lead transformation to highly personalised, digitally focused strategy that drives awareness, engagement and revenue growth.

Drive the Transformation to a customer-centric, data enabled, digital ecosystem in which customer interactions are curated and personalized based on data (1st party) available. This will require 1) a leapfrog in digital platforms and systems to enable content governance and automation, and 2) a full change management process moving current organization from vertical responsibilities (web, CRM, SOME channels) to a horizontal integration of digital spaces based on customer journeys enabled by Data&Technology.

Digital Customer Experience: Lead the development of global Digital Customer Experience, robust market communication and support geo-expansion markets as needed, to develop digital plans and build loyalty and retention online programs. Curate communication in line with Brand Strategy and campaigns ensuring a customer centric brand building approach with exceptional user experience.

Team Management: Lead and mentor a team of digital marketing professionals, fostering a collaborative environment that encourages creativity and innovation. Oversee recruitment, training, and performance management within the digital marketing department.

Brand Content Management: Ensure consistency and alignment of digital marketing efforts with the global brand identity and content generated by Global Business Unit (GBU) and Creative (BRACO) organizations. Curate and deploy on digital channels the campaigns that enhance brand positioning and resonate with target audiences across all regions.

Data Analysis: Utilize data-driven insights to measure the effectiveness of digital marketing campaigns. Analyze key performance indicators (KPIs) and metrics to inform decision-making and optimize marketing strategies.

Innovation & Trends: Stay abreast of emerging digital marketing trends, technologies, and best practices. Identify opportunities for innovation and implement new tools or techniques to enhance digital marketing performance.

Collaboration and influence: Work closely with cross-functional teams, including e-com team (Global Commercial and local Markets), Global Business Unit (GBU) Strategy team, and Creative (BRACO), to ensure cohesive and integrated marketing efforts. Collaborate with external agencies and partners, influencing content and creative development to optimize performance in digital channels.

Budget Management: Develop and manage the digital marketing budget, ensuring optimal allocation of resources and ROI. Monitor expenditures and adjust strategies as needed to stay within budget.

Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.

You can also read more about Pandora on our corporate site www.pandoragroup.com.

Icing on the cake
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora
Established in 1982, Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora’s products are available in more than 100 countries on six continents through more than 6,500 points of sale, including around 2,500 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copehagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.

Apply now »