Adult Portfolio & Marketing Senior Director

Job Description
Are you ready to shape the future of the LEGO® brand with your commercial acumen and drive impactful marketing strategies for an adult audience? Do you have the vision and leadership skills to encourage teams and elevate our portfolio and brand to new heights?

Join us in Billund and build a legacy that resonates with adults everywhere through innovative commercial thinking!

Core Responsibilities
You will be responsible for defining and implementing the global portfolio and through-the-line marketing strategy to support and deliver on the vision and growth roadmap for the Adult business. You will also ensure the continued professionalization of the business unit – with the right processes, tools and ways-of-working in place to enable a seamless implementation of the strategies and plans. Specifically, you will:

• Define and drive the global portfolio and marketing strategy for the adult audience, including resource and budget planning and allocation.

• Own the recommendation for the size and shape of the global adult portfolio and go-to-market approach, ensuring alignment with Markets & Channels.

• Drive the successful and smooth implementation of the adult portfolio and marketing strategy across the organization-inspiring followership and proactive collaboration.

• Oversee the portfolio development/innovation process and ensure effective selling-in to Markets & Channels and customers.

• Establish and continuously raise the standard of excellence for through-the-line marketing, ensuring regular tracking, reporting, and action planning for optimized business performance.

• Lead the adult portfolio and audience marketing team, ensuring a high-performance, results-oriented and collaborative “one-adult-team-culture.”

Play your part in our team succeeding
The Adults business is one of the fastest growing within the company, with an ever-expanding portfolio and marketing agenda to further expand the LEGO brand’s footprint and legacy beyond the playroom and in people’s homes and lives. This role puts you in the pilot’s seat of the next leg of this audience’s growth journey.

Do you have what it takes?
We are looking for a holistic and experienced business/ marketing leader with 3 key foundational capability spikes:

• An Inspiring Business Strategist: Setting the opportunity-based strategic roadmap for this category and audience with big thinking combined with a hands-on bias for action.

• Team Leadership: Thrives in both formal leadership (of direct reports) and indirect leadership- influencing the direction and output of various cross-functional teams and ensuring a cohesive audience culture built on trust, collaboration, and performance.

• A strong balance of Commercial hard skills, with Marketing Soft skills: being able to switch easily from very commercial forums and approach, to strategic or communication intuition.

Moreover, we would also be looking for the following key attributes:

• Seasoned senior executive with considerable business, people, and team leadership expertise, including a demonstrated history of effective marketing strategy and brand expansion.

• Demonstrated thought leadership and agility in responding to the changing external landscape, with solid experience in communication strategy and global marketing campaigns.

• Deep understanding of the end-to-end marketing value chain, with extensive regional or local marketing experience as a plus.

• Embraces diversity and collaboration, bringing new perspectives and ideas while operating and developing broad internal and external partner networks.

• Thrives in exploring the unknown, learning, and inventing new ways to achieve goals, with a willingness to travel 4-6 times a year.

Build your career brick by brick at the LEGO Group.
"Lead team in establishing the LEGO brand as a meaningful and relevant proposition to more adults worldwide!"

Subject to IPE evluation result by Global Rewards.
• Evaluated based on business size, complexity, team size and etc.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

• Location
  Billund, Denmark
• Job ID:
  0000022822
• Category
  Sales, Marketing & Product Management