Ecommerce DTC Manager

Requisition ID 2085 - Posted - China - Marketing / Brand / Digital - Mid-Senior Level - Shanghai, China

Join us to uplift our Direct to Consumer (DTC) ecommerce strategy and grow our online business in China. You will take great part in setting the direction for our ecommerce operations in the region, and implementing best practices.

As our new Ecommerce DTC Manager, you join our Ecommerce team in Sanghai, China.

Key responsibilities

• Plan and implement our ecommerce DTC channel strategy to grow our online business in China and ensure the achievement of sales and operational KPIs.
• Plan and manage DTC channel merchandising with regular updates, and channel optimization to improve conversion and ROI continuously.
• Manage DTC channel customer service to ensure consistent and exceptional experience across online stores.
• Analyze industry trends and competitor changes to identify sales opportunities and secure greater market share.
• Analyze traffic, store performance, and customer profiles to generate actionable insights and drive sales results.

What you bring
To excel in this role, you have a minimum of 5 years of experience working in Ecommerce, ideally with exposure or firsthand experience in high-end or luxury consumer products or from a consulting company.
Moreover, you bring:

• A bachelor’s or master’s degree in a relevant field.
• Experience in supporting DTC Ecommerce channel strategy, either from consumer brand or 3rd party platform.
• Good understanding of luxury brands and industries, including target consumer behaviour.
• A significant perspective of the greater macro market.
• Fluency in Mandarin (verbal and written) is mandatory.
• Fluency in written English is mandatory, verbal English abilities is a plus.

What we offer
Located at our offices in Sanghai, you will join an ambitious Ecommerce team of 5 people. You will regularly interact with global marketing departments (Communications, Operations, Analytics & Insight, Brand etc.) as well as leaders across Sales, Finance, Product design and many more.

With approximately 1.100 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from +55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.

Compensation: Competitive salary and benefits package.
Location: Sanghai, China.
Start date: As soon as possible.
Travel: Approx. 5%

How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 6th April 2025.

At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!

If you want to know more about the position, you are welcome to contact our Global TA Consultant, Nina Vestergaard on NVES@bang-olufsen.dk. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.

Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.

Bang & Olufsen has, for 100 years, developed luxury audio products that change moods and inspire minds. With offices in Denmark (headquartered in Struer) and the rest of the world, Bang & Olufsen is determined to create products that push the boundaries of audio technology. To this day, every product is still characterized by the unique combination of beautiful sound, timeless design and unrivalled craftmanship.