Head of Marketing & Comms US

DO YOU WANT TO LEAD GANNI’S BRAND PRESENCE, MARKETING INITIATIVES & COMMUNICATION ACROSS THE US?

YOUR MISSION & RESPONSIBILITIES AHEAD OF YOU
This role is ideal for a brand and commercial, results-oriented leader who thrives in a fast-paced environment and has a strong understanding of the US consumer landscape.

• Marketing Strategy: Develop and execute a comprehensive marketing strategy aligned with business objectives to drive brand awareness & equity, customer acquisition, and revenue growth in the US.
• Communications strategy: Partner with local agency and Global Communications Director to create localised communications and talent strategy. Develop relationships with key media and KOLs
• Digital Marketing: Oversee digital campaigns to optimize reach and engagement.
• Market Insights & Analytics: Analyze consumer trends, competitive landscape, and campaign performance to inform marketing decisions.
• Budget Management: Manage marketing budgets efficiently to maximize ROI.
• Stakeholder management: Seek approval in timely manner from key stakeholders
• Team Leadership: Build and mentor a high-performing marketing and communications team.
  

MUST HAVE REQUIREMENTS

• Experience: 8+ years in marketing, brand management, or communications, preferably in luxury fashion, retail, or lifestyle industries.
• Market Knowledge: Deep understanding of the US market, consumer behavior, and competitive landscape.
• Digital Expertise: Strong experience in digital marketing, including paid media, social media, CRM, and e-commerce growth strategies.
• Leadership Skills: Proven ability to lead and inspire teams while working cross-functionally with global counterparts.
• Analytical Mindset: Data-driven approach to decision-making, with proficiency in marketing analytics tools.
• Communication Skills: Excellent verbal and written communication skills, with the ability to engage stakeholders at all levels.
• Self starter: An entrepreneurial and motivated self starter who can balance both creative and commerce
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA is a plus.

THE GANNI WAY
We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact)& Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing US PR & Comms team!

WHAT ELSE?
We welcome applications from all people regardless of gender identities, sexual orientations, ethnicities, racial identities, religious beliefs, disability statuses and personal expressions. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV.

BE BOLD AND JOIN OUR GANNI COMMUNITY!
We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community. If you have more questions regarding the position please contact Anne-Sophie Voegelin, Global Marketing Director at annesophie.voegelin@ganni.com

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.

MORE GANNI GOODIES
This position operates out of our beautiful New York office in Soho, located around the corner from our Flagship GANNI Retail store on Mercer Street. We offer daily subsidized lunches and are proud of our close-knit team and positive NY office culture! We are currently working on a hybrid WFH schedule and are in the office at least 3-4 days a week.

Department:

Lokation: New York

Application deadline: 27 Apr 2025