Marketing Manager, Data Product - Remote
Stryker Danmark
The Marketing Manager, Data Product will be responsible for transforming our data into a high-value commercial asset within the medical technology space. This role goes far beyond traditional data analysis — we are seeking someone who has successfully monetized data products, partnerships, or digital health solutions in a regulated healthcare environment. The ideal candidate will architect and execute our data monetization strategy, optimize data flow across the JR ecosystem, and drive cross-functional alignment to develop commercially viable data offerings and value-based data partnerships. This individual will champion the business value of data, ensuring it becomes a growth engine for the organization.
What you will do:
- Conduct and apply competitive and market analysis to shape strategy and anticipate future competitors.
- Monitor market activity, penetration, and performance vs. competitors to guide business decisions.
- Build and maintain KOL relationships, translating insights into marketing and product strategy.
- Develop and execute strategic plans, annual marketing plans, and product launch strategies.
- Align marketing strategies with enterprise digital transformation and data innovation goals.
- Drive customer segmentation, targeting, and positioning for data products and AI-enabled solutions.
- Define and communicate compelling value propositions for data platforms, predictive tools, and healthcare analytics.
- Leverage customer feedback, usage patterns, and CLV insights to improve offerings and engagement.
- Partner with clinical operations to develop evidence generation strategies and real-world data studies.
- Collaborate with technical, sales, and digital teams to co-create platforms, go-to-market strategies, and enablement tools.
- Lead sales enablement efforts through playbooks, training, and data literacy initiatives.
- Manage pricing strategy for data products, subscriptions, and APIs to balance value and competitiveness.
- Track performance metrics for adoption, utilization, revenue growth, and customer engagement.
- Respond to shifts in market dynamics by adapting strategy, positioning, and resource allocation.
- Build thought leadership and brand credibility in medtech data and AI innovation.
What you need
Required:
- Bachelor's degree required
- 8+ years of work experience required
Preferred:
- 5+ years medical device or marketing/sales experience preferred
- Masters Degree preferred
- Experience with data-driven marketing strategies, including analytics, segmentation, and insight generation preferred
- Familiarity with data science concepts, digital health platforms, or enterprise data architecture is preferred
- Experience launching or scaling data products, digital platforms, or AI-powered tools in healthcare or medtech preferred
- Ability to translate technical capabilities into commercial value propositions for internal and external stakeholders preferred
- Strong cross-functional leadership skills with experience influencing technical, legal, clinical, and commercial partners preferred
$115,600 - $245,800 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
POSTED: November 20, 2025
This role will be posted for a minimum of 3 days.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
This role will be posted for a minimum of 3 days. Click here to view the original posting date.
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