Manager, Customer Lifecycle & Loyalty - Copenhagen

Do you want to shape the future of CRM and loyalty at one of the world’s most iconic footwear brands?
If you’re passionate about creating personalised, automated customer journeys that spark brand love and deliver real impact, this could be your next big step.

You’ll be part of our Global Digital Commerce team in Copenhagen, working closely with colleagues across markets and functions. This is a team being established as we speak with high visibility and a direct influence on ECCO’s customer experience and commercial success. Expect a collaborative atmosphere where ideas matter and innovation thrives, and where you’ll be part of shaping how we work.

Take full ownership of key programmes that reach a global audience
As Manager, Customer Lifecycle & Loyalty, you’ll lead the strategic development and execution of ECCO’s global CRM communications and loyalty programme. You’ll design and scale data-driven automated journeys, enhance transactional communications, and unlock new opportunities in lifecycle marketing. Your role will involve:

• Driving the vision for our global loyalty programme and lifecycle marketing automation.
• Leading large-scale CRM initiatives and loyalty programme expansion into new markets.
• Acting as a connector between global e-commerce, digital & IT, and regional teams.
• Owning performance metrics and platform capabilities to drive innovation and efficiency.

Success means creating seamless omni-channel experiences that engage millions of customers worldwide and deliver measurable growth.

A forward-thinking strategist
For this role, you’ll bring the experience and confidence to influence at every level. You combine technical know-how with a strong sense of commercial storytelling and deep customer insight. Your project management skills, paired with the ability to inspire and guide others, make you a trusted partner. Leading with clarity and ambition, you’ll set direction and motivate high-performing teams.

Furthermore, we imagine you have:

• At least 3 years in a CRM-focused role, leading lifecycle strategies and projects.
• Proven success in driving CRM-led revenue growth and customer retention.
• Strong project management skills with clarity, empathy and ambition.
• Ability to lead, set direction and inspire high-performing teams.
• Deep understanding of segmentation, journey building and mobile/email channel strategy.
• A collaborative mindset and ability to navigate a global matrix organisation.

Experience in retail, fashion or FMCG within a global organisation is a plus.

Ready to shape the future of customer loyalty at ECCO?
We review applications on an ongoing basis, so don’t wait too long to apply.
For questions about the role, feel free to reach out to Beth Larsen, Group Director Audience & Lifecycle Strategy, on [email protected]

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW

Join us and you become part of a meaningful, developing and multicultural workplace with colleagues who are proud to create the footprints of tomorrow. Our offices and facilities around the world have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Are you curious, passionate and ready to make an impact? Then you’ll fit right in.

AT A GLANCE
Department Digital & E-Commerce
Location Copenhagen (Denmark)*
Advertised 18. November 2025
Deadline 16. December 2025