CRM Automation & Lifecycle Specialist - Copenhagen

Are you ready to create automated customer journeys that truly make an impact? Join us in shaping personalised experiences that inspire loyalty and engagement across the globe.
You’ll be one of the first members of a brand-new team dedicated to CRM automation and lifecycle marketing. This is your chance to help define how we work, influence our approach, and leave your mark on a global organisation with a proud heritage and a forward-thinking mindset.

Turn insights into powerful experiences
As our new CRM Automation & Lifecycle Specialist, you’ll design and refine sophisticated, automated customer journeys that make every interaction meaningful. Working hands-on with our Bloomreach platform, you’ll ensure that each flow is timely, relevant, and engaging. This role combines technical know-how with strategic thinking and close collaboration across global teams to power our marketing and loyalty programmes.

Your key responsibilities are to:

• Create and optimise lifecycle and trigger-based flows in Bloomreach to deliver personalised experiences across markets.
• Collaborate with local teams to promote best practices and maintain global consistency.
• Plan and run A/B tests to improve performance and engagement.
• Manage data quality and troubleshoot technical issues together with IT for smooth execution.
• Drive cross-functional projects that scale automation and enhance customer journeys.

A hands-on, detail-driven marketing technologist
You’re someone who blends technical skills with creativity to make data-driven journeys feel personal and impactful. You thrive on managing complex workflows, collaborating across borders, and turning ideas into automated experiences that customers love.

We imagine you’ll bring:

• Proven experience in marketing automation (around 3+ years) and advanced flow execution.
• Expertise in Bloomreach or similar platforms like Salesforce Marketing Cloud or Adobe Campaign.
• Ability to design personalised journeys that boost engagement and retention.
• Basic coding skills (Jinja/HTML) and a knack for using AI tools to optimise workflows.
• Strong collaboration and project management skills in a fast-paced, global environment.

Great ideas often come from unexpected places, so don’t hesitate to reach out even if you’re missing a few boxes.

Ready to create personalised, high-performing experiences across global markets?
We will invite candidates into the process on an ongoing basis, so don’t hesitate to apply.

For additional information, you can reach out to Beth Larsen, Group Director Audience & Lifecycle Strategy, on [email protected].

Imagining yourself at ECCO? Get a glimpse of what your new exciting career entails on https://enter.ecco.com.

CREATE THE FOOTPRINTS OF TOMORROW

Join us and you become part of a meaningful, developing and multicultural workplace with colleagues who are proud to create the footprints of tomorrow. Our offices and facilities around the world have an informal culture and relaxed dress code – our shoe code is slightly stricter.

Are you curious, passionate and ready to make an impact? Then you’ll fit right in.

AT A GLANCE
Department Digital & E-Commerce
Location Copenhagen (Denmark)*
Advertised 18. November 2025
Deadline 16. December 2025