Head of Global E-commerce

Are you driven to shape, lead and implement a global E-commerce strategy that accelerates online growth while upholding the highest standards of compliance, quality, and customer trust?

If so, we believe you will be a perfect fit as Head of Global E-Commerce at ABENA!

Shape ABENA’s Global E-commerce Future
As Head of Global E-commerce at ABENA, you will play a pivotal role in shaping and aligning our global digital commerce strategy. Your primary mission is to unify fragmented initiatives and establish a clear, strategic direction for e-commerce across the organization. By focusing on segment-specific approaches and platform optimization, you will ensure ABENA reaches its diverse customer base, primarily B2B, but also B2C, across healthcare, industrial, and service sectors.

This commercial leadership role is responsible for driving a seamless user journey, fostering cross-functional collaboration, and unlocking new growth opportunities through enhanced customer experience and data-driven decision-making. You will accelerate online growth while maintaining the highest standards of compliance, quality, and customer trust in every market we serve.

Success in this role means skillfully navigating the organization and fostering genuine engagement across all levels. Achieving buy-in from diverse stakeholders requires result-oriented conversations, active listening, and clear communication, not just driving initiatives forward at full speed. You must inspire followership and translate technical expertise into compelling messages that resonate throughout the entire company.

Your key responsibilities will include:

• Participate in development and head the implementation of a global e-commerce strategy aligned with ABENA’s corporate goals and brand values.
• Own and optimize global e-commerce P&L performance, including sales, margins, and customer acquisition costs.
• Drive digital customer experience, ensuring secure, compliant, and premium online journeys across web and mobile.
• Lead cross-functional collaboration with regional teams, marketing, IT, logistics, and finance to deliver integrated growth.
• Establish KPIs and analytics frameworks to monitor performance, compliance, and innovation across all online channels.
• Build and manage a high-performing global e-commerce team fostering agility, accountability, and best practices.

What we hope you bring

• Proven track record in global e-commerce leadership role, preferably within healthcare, Medtech, or industries closely linked to the public sector and therewithin regulations.
• Experience scaling multi-market operations, with strong commercial acumen and P&L responsibility.
• Deep understanding of digital marketing compliance, UX/UI, CRM, analytics, and ERP/e-commerce platforms.
• Strong leadership and stakeholder management skills, with ability to drive cross-organizational alignment.
• Fluency in English; additional major languages (e.g., German, French, Spanish) are an advantage.
• Preferred: Background in B2B or healthcare, omnichannel strategies, and familiarity with international trade regulations.

Your Team, Our Culture and Values
You will lead a newly formed team bringing together five complementary profiles within ABENAs E-commerce landscape (B2C, B2B and GOMP). We’re driven by a genuine passion for our work and a deep commitment to succeeding as ONE ABENA, knowing the positive impact we have on our end-users and communities.

Your leader at ABENA will be Regional Director Christian Ørum Madsen, who describes his leadership style as follows:

“I lead with trust as my foundation, offering freedom under responsibility and acting as a sparring partner for skilled employees. My approach is situational: I meet people where they are and provide what they need. I value initiative and independence, and those who demonstrate it are given the freedom to exercise it fully.”

At ABENA, we combine professionalism with a warm, people-first culture where collaboration, curiosity, and continuous improvement are necessary parts of everyday life. We take pride in delivering high-quality work with integrity, guided by our core values of trust, fairness, and cooperation. These values shape how we lead, support one another, and create meaningful impact for our customers and communities.

We look forward to receiving your application
If you are interested in the position, please send your CV as soon as possible.

First round of interviews is scheduled for week 50, with a second interviews in week 51. In the second round, candidates will complete a personal analysis profile.

If you are curious to know more about the job, you are welcome to contact Regional Director Christian Ørum Madsen at +45 2013 1605.

Application deadline: Apply no later than 14. December 2025

Department: Egelund 35 6200 Aabenraa