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E-commerce Project Manager

Hairlust



Hairlust Copenhagen Full-time

Salary Competitive

Job description
As E-commerce Project Manager you’ll play a key role in building the e-commerce and digital foundation of a fast-growing clean beauty platform. You’ll bridge brand, design, and development teams to create world-class online experiences that reflect our ambitions and mission. You’ll also take ownership of key digital transformation initiatives across the TOCG ecosystem, ensuring alignment between business needs and technical implementation.

💪 What your role will be
E-commerce & Digital Experience Project Manager

  • Lead the implementation of Shopify brand stores — coordinate with the Chief Digital Officer and cross-functional teams to deliver a modern, scalable e-commerce infrastructure that empowers our brands.
  • Own the digital roadmap for new web functionalities and manage end-to-end project delivery — from concept and business case to testing and release.
  • Drive conversion excellence — define and prioritise a CRO roadmap, identify opportunities to improve user experience, and translate insights into actionable business requirements.
  • Be the bridgebuilder between brand teams, designers, and developers — ensuring seamless coordination and clear communication throughout digital projects.
  • Measure impact — monitor and report performance of new functionalities and releases in close collaboration with local brand teams.
  • Enable best practices — advise on technical SEO, analytics setup, and website governance to enhance brand visibility and digital performance.

Business Project Owner – Digital Platforms

  • End-to-end project management of strategic digital initiatives: from requirements gathering and business case development to go-live and adoption.
  • Act as Business Project Owner for:
    • PIM (Product Information Management) implementation
    • CRM & Loyalty platform development
    • Analytics infrastructure and data activation setup
  • Ensure all digital projects support TOCG’s strategic pillars: scalable growth, data-driven decision-making, and brand empowerment.

🎯 What You Bring

  • 5+ Years experience in digital marketing, with a focus on digital project management and conversion rate optimisation.
  • Practical experience with e-commerce & digital marketing management systems, such as Shopify, Klaviyo, Google Analytics and project management software are a big plus
  • No experience in content & paid media needed
  • Languages: English mandatory. Other languages is a plus

💡 Who You Are:

  • Growth-hacker, entrepreneurial mindset & deadline-driven
  • Excellent interpersonal skills. Especially ability to work across teams & departments to align everyone towards the common goal
  • Excellent problem-solver: creative and analytical mindset
  • Good experience with Project Management techniques & methodologies
  • Experienced with Business and/or Functional Analysis

💡 What we offer
At The Organic Consumer Group (TOCG), you’ll join a fast-growing European platform shaping the future of clean and green wellbeing.
Driven by a bold mission and high growth ambitions, we bring together leading natural beauty and wellness brands — including Dr. Organic, La Saponaria, Hairlust, AloeDent, AloePura, and Pure Gold Manuka Honey.

We believe in ownership, frontline obsession, responsibility and trust. You’ll be part of an entrepreneurial team that values ownership and collaboration, working with colleagues across Europe in a hybrid model from one of our offices.

At TOCG, you’ll experience how modern brand-building, consumer-centricity, commercial ambitions, and sustainability come together to create meaningful impact. Our environment combines the agility of a scale-up with the international exposure of a global.

If you’re ready to shape the future of clean beauty and grow alongside a purpose-driven team redefining what natural wellbeing means, we’d love to meet you. 💚

For more information or questions please contact us at [email protected]

Perks and benefits
This job comes with several perks and benefits

Free coffee / tea
Near public transit
Social gatherings
Free office snacks
Free friday beers
Skill development

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Hairlust

Hovedkontor: Overgaden Neden Vandet 9A, 4., 1414 København K

We're located in a beautiful office in the city of Copenhagen with canteen, fitness, lots of fun and good times. Professional and personal development is at our core and we also do a ton of social activities, like friday bars, monthly activities, breakfast every Monday morning, cake every Thursday afternoon etc.

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