Senior Marketing Operations Specialist

Omada is seeking a Senior Marketing Operations Specialist to lead our marketing systems, processes, and reporting. This is a full-time position with a reporting line to the Digital Marketing and Operations Manager.

The ideal candidate has 5+ years of experience in marketing operations within a B2B software company, is highly organized, technically skilled, and enjoys making systems and processes work efficiently to support business goals.

About the role

As the Senior Marketing Operations Specialist, you will play a key role in ensuring Omada’s marketing operations run smoothly and efficiently. You’ll be responsible for the day-to-day management and continuous improvement of marketing processes, systems, and reporting infrastructure.

You’ll manage one direct report and collaborate closely with our Director of Integrated Campaigns, Field Marketing, Sales, and Sales Operations teams to ensure Omada’s marketing technology stack, data, and reporting infrastructure support growth and business insights.

Key responsibilities:

• Own and optimize the marketing technology stack, including Pardot, Salesloft, 6Sense, and related tools
• Oversee day-to-day marketing operations, ensuring efficient processes for campaign execution, lead management, and reporting
• Maintain and improve marketing processes such as lead routing, campaign tracking, and data enrichment
• Build and manage reports and dashboards to track marketing performance, pipeline contribution, and ROI
• Collaborate closely with Sales Operations to align on funnel metrics and revenue attribution, ensuring seamless data flow between marketing and sales systems
• Work with Campaigns, Digital, and Field Marketing teams to support campaign execution and ensure accurate data capture and reporting
• Evaluate and implement new marketing technologies and integrations that enhance automation, analytics, or campaign effectiveness
• Prepare for and participate in audits and certifications
• Champion continuous improvement, identifying process bottlenecks, testing new approaches, and introducing best practices in marketing operations
• Document marketing operations processes and best practices for internal alignment and consistency
• Coach teammates, participate in yearly targets and goals setting

Required skills and qualifications
:

• 5+ years of experience in marketing operations, marketing automation, or revenue operations in a B2B technology environment
• Proven experience managing and optimizing marketing automation systems (Pardot)
• Strong understanding of account-based marketing
• Experience working with Salesforce, particularly in integrating and aligning Pardot and Salesforce data
• Strong analytical and reporting skills, with experience using dashboards and performance analytics tools
• Solid understanding of lead management processes, funnel metrics, and data governance
• Experience in process design and documentation to support scalable marketing operations
• Strong project management and cross-functional collaboration skills
• Excellent communication skills in English and business acumen, with the ability to translate technical detail into strategic insight
• Bachelor’s or Master’s degree in Marketing, Business, or related field

We offer

At Omada, we are a modern technology company driven by passion and expertise. Our culture is rooted in collaboration – the word Omada means “team” in Greek. We believe in long-term relationships with our employees and value mutual growth.

Some of the benefits:

• Training budget and continuous learning opportunities
• Hybrid work policy
• Access to LinkedIn Learning
• Opportunity to work with passionate experts across cybersecurity and marketing
• Informal, agile organization with a flat structure

More about Omada

Omada is a global leader in Identity and Access Management (IAM), helping enterprises take cybersecurity and compliance to the next level. Our award-winning IAM platform is consistently recognized by Gartner, Forrester, and KuppingerCole as among the best in the world.

Our culture is guided by our core values – Ambition, Teamwork, Constant Care, and Creating Value – which underpin everything we do.

Omada is an equal opportunity employer and qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class.

At Omada, we are experts in cybersecurity, taking our customers by the hand, helping them to take identity and access management to the next level. We offer you the opportunity to work with passionate, competent people, experts within their field, in an informal and agile organization. We thrive on being challenged and everything we do is anchored in our core values of ambition, teamwork, constant care, and creating value.

The Omada product is rated as one of the very best in the world by analyst firms like Gartner, Forrester, and KuppingerCole and we have a high focus on keep developing our product to meet our customers’ business requirements.

Application deadline: Apply no later than 31. December 2025